As a body incorporated by Royal Charter, our role is more than being a professional body and the voice of the agency business. We have pledged to advance the value, theory and practice of advertising, media and marketing communications; to promote best-practice standards in these fields; and to ensure that the work we do will benefit the public, the wider business community and the national economy.
Read the 2024 annual review to see how we responded to another challenging year where uncertainty has become the new normal and how we continued to support our members through a number of notable initiatives.