IPA Insight Centre

Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.

If you have come across some useful industry stats recently, the likelihood is that it probably came from us. We are the industry's intelligence unit. With a wealth of premium data and analysis on brands and consumers at our fingertips.

If you are looking for help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place. The insights we'll give you have the potential to put your agency at a real competitive advantage. And it won't cost you a penny.

We have a dedicated team of consumer research and industry specialists led by Damian Lord. We use premium strategic resources with direct access to cutting edge data on consumer markets, consumer behaviours, industry sectors, advertising trends and expenditure. This includes IBISWorld, Euromonitor International, IRN Research, GWI, Foresight Factory, among many others. And we already have the licensing agreements in place to share selected information.

The questions fielded to the team are wide ranging. For example:

How have savings habits changed in the wake of the Cost of Living crisis?
What are the main influences when choosing a mortgage provider?
What is the market for alternatively fuelled vehicles?
Can you share any case studies of challenger brands in this market?

Content

We produce the following types of content:

Insight Summit

The inaugural IPA Insight Summit, in partnership with differentology, took place 20 March 2024. Full video of the session and slides are available.

Audience Profiles

Our Audience Profiles look at subsections of the population and try to answer such questions as: How do they discover brands? Do they engage in any wellness activities?

Regional & Country Profiles

The Regional & Country Profiles take a closer look at the regions and countries within the UK, focusing on demographic information, economic indicators, and media consumption.

InTouch Reports

Created using data from IPA TouchPoints, as well as subscription third party data, our InTouch Reports provide an illustrative snapshot of consumer-facing categories, services and technologies.

Pulse Polls

Our Pulse Polls take the temperature of public opinion across a range of topical themes and issues, based on a representative sample of 2,000 UK adults.

Trend Perspectives

What are the macro trends impacting different sectors? Our Trend Perspectives offer insight into various new and emerging trends, from travel and tech, to food and fashion.

Special Reports

Our special reports offer more in-depth insights into different topics. These tend to be one-off reports on a topic and have included the circular economy, and hybrid working, among others.

Christmas Reports

Initially launched in 2021, our annual Christmas report covers consumer attitudes, shopping behaviours, and hopes and desires for the festive season.

Contact

The team work on a first-come-first-served basis and allocate 60 minutes per enquiry. There are no limits to the number of enquiries you can make.

We are available 9:30 - 5:30 and are very happy to take calls but prefer you to email insight@ipa.co.uk so that we have a record of your query. The usual turnaround is within three working days for complex queries. We will usually respond within 24 hours. The more you can explain the context of your enquiry the better your response will be, all requests are confidential.

If you would like to visit the Centre or to have an agency visit/presentation please send us an email.