The Insight Centre

Every day we help members find the answers to urgent questions. Whether you need help with a new business pitch, a competitor review or an internal brainstorm you've come to the right place

hero image

If you have come across some useful industry stats recently, the likelihood is that it probably came from us. We are the industry's intelligence unit. With a wealth of premium data and analysis on brands and consumers at our fingertips.

So, if you are looking for help with a new business pitch, a competitor review, an internal brainstorm or with campaign planning, you have come to the right place. The insights we'll give you have the potential to put your agency at a real competitive advantage. And it won't cost you a penny. 

We have a dedicated team of consumer research and industry specialists led by Damian Lord.

We use premium strategic resources with direct access to cutting edge data on consumer markets, consumer behaviours, industry sectors, advertising trends and expenditure. This includes YouGov Reports, Foresight Factor, IRN Research, IBIS World, Euromonitor Passport, WatchMeThink, GWI, Bilendi and ALF/Brad Insight. And we already have the licensing agreements in place to share selected information.

One of the ways we could help you is to pull together an Insight Market Report or Insight Lite Report based on your query. It could be as simple as:

  • what are the stats on fast dining in the UK?
  • how satisfied are we with our lives in the UK compared to other nations?
  • what do consumers want from their banking experience?
  • what is the market for furniture and home furnishings?
  • can you share any case studies of challenger brands in this market?

We also produce our own Trend Perspective and special reports on a variety of subjects.  Some of the most popular are:

  • Betting & Gaming
  • Christmas & New Year
  • Alcoholic Beverages
  • Health & Fitness
  • Travel & Tourism

We also produce reports on:

And regional profiles:

  • West Midlands
  • South West
  • North West
  • Scotland
  • North East

How to contact us

The team work on a first-come-first-served basis and allocate 60-90 minutes per enquiry.

There are no limits to the number of enquiries you can make.

We are available 0900-1730 and are very happy to take calls but prefer you to email  insight@ipa.co.uk so that we have a record of your query.

The usual turnaround is within three working days for complex queries. We will usually respond within 24-hours. The more you can explain the context of your enquiry the better your response will be, all requests are confidential.

If you would like to visit the Centre or to have an agency visit/presentation please send us an email.

We're here to help you do what you do better. 

Damian Lord

Head of Insight

Office Number

020 7201 8221

Francesca Ashcroft

Insight Manager

Office Number

020 7201 8229

Devki Patel

Senior Insight Executive

Office Number

020 7201 8222

Isabelle Holmes

Insight Executive

Office Number

020 7201 8204

Gabriela Cropper

Insight Executive

Office Number

020 7201 8255