Caroline Ayling

Marketing professional with 20 years experience covering sports marketing, athlete management, consultancy and now agency marketing & company growth at JAA. Proud to have been a Future 100 Club member 2023 and BD100 (2024). I’m passionate about celebrating great work, championing great people. I’m on a journey learning about neurodiversity and celebrating difference since my son was diagnosed ASD (autistic). In 2024-25 I was President of Bloom UK, an incredible community of women in the marcomms world who want to pay it forward to the next generation and drive industry change when it comes to equity and inclusion. I’m a fun-loving sportswoman who recently hung up her netball trainers, picked up a whistle and achieved an England Netball Level 2 coaching qualification. I look forward to playing and watching more golf and cricket as a Member of the MCC. From 2012 to 2024 I was privileged to be a Trustee of Duchenne UK. I continue to support the charity. I am an avid fundraiser and have taken part in many endurance events including two London marathons and cycling virtually from London to Paris in lockdown.

Bloom President (2024-25). BD100 (2024). Future 100 Club (2023). IPA: AdNet Zero Certificate. Advanced New Business Certificate. Commercial Essentials Certificate. Diversity, Equality & Inclusion Certificate. Strategic Planning Essentials.