Samantha Denning

I’m someone who helps agencies work better — clearer decisions, calmer operations and teams that can actually get things done. I grew up in advertising, so I understand the pace, the pressures and what it takes to keep a business healthy while delivering good work. I’m particularly motivated by work that embeds sustainability into decision-making and ensures choices are ethical, fair and responsible. I believe good organisations act with clarity, integrity and long-term stewardship for the people and communities they affect.