A round-up of all the ways the IPA has provided value for our members in 2024
This year has been a busy one at No.44, providing over £30m of value to agencies through IPA services and acting as the Power Behind the Practitioners.
From Insight to Membership and everything in between, here is a snapshot of our year at the IPA:
The IPA Insight team answered over 3,000 requests this year, with the most frequent topics including electric vehicles, travel and DIY.
Nearly 6,000 delegates took part in 42 different IPA workshops, courses and qualifications in 2024, with nearly 1,000 participants at the monthly IPA Training Forums.
More than 3,500 people attended one of our 38 IPA events, seminars and conferences. This includes 24 in-person sessions, seven hybrid and seven virtual ones.
The IPA produced 17 new IPA publications and reports covering everything from sustainability and consumer media habits to marketing budget trends and how to make effectiveness work.
The IPA Legal and Public Affairs team provided legal advice (either Marcomms or Employment) to 172 different member agencies this year.
Twenty-seven guests were interviewed on one of the four IPA podcasts as we explored the key issues affecting the world of advertising and its practitioners.
IPA newsletters and emails were opened 218,382 times by members.