Advertising in the UK is heavily regulated and it's important you know the rules. If you work for one of our member-agencies, we can help you understand the legal and regulatory requirements around advertising and help answer your advertising questions. We can also advise you on what the law demands of employers.
We have a small team of in-house lawyers who, every day, answer IPA member enquiries. We also write or comment on topical issues and let our members know what's happening in the advertising legal landscape. At any time, we could be advising on something as simple as the use of photographs in an ad or as complex as the GDPR. Alongside this, we're closely involved in supporting the industry's self-regulatory system to protect the public from misleading ads.
Every week, we deal with a high volume of enquiries, so we run a first-come, first-served system.
For advertising law - please email legal@ipa.co.uk
For employment law - please email Juliet Bawtree
We aim to answer basic enquiries within 24 hours. More complex enquiries, including contract work will take longer, but we'll let you have a time estimate and keep you posted.
You can access a wealth of material in our Knowledge Centre including:
Advertising Law
We also offer a qualification through Lewis Silkin in the legal and regulatory ad basics called LegRegs.
We only provide legal advice under the laws of England and Wales.
Our advice is provided for the benefit of our member agencies only, and not for the benefit of clients. The IPA accepts no liability for advice relied on by any client.
Our employment law advice is provided for the benefit of the member agency as an employer: we cannot provide advice to individual agency staff for their own benefit.
The IPA legal team also fulfils a public affairs role by representing members' interests to regulators and Government and works alongside the Advertising Association.
Director of Legal & Public Affairs
Office Number
020 7201 8242
Associate Director, Legal & Public Affairs (Employment)
Office Number
0207 201 8202
Good news – your email swung it for us and the client has now agreed on that crucial point. In typical fashion, they have now raised some further queries, but nothing we can’t get over. We are all but appointed now.