Scottish Government proposals to ban alcohol advertising

Industry reacts strongly against potential ban of alcohol advertising and marketing

The Advertising Association, IPA and ISBA which represent their members in Scotland, have taken the unprecedented step of issuing a joint public statement, alongside the Marketing Society Scotland, the British Promotional Merchandise Association, the Cinema Advertising Association and the UK Cinema Association, the Scottish Newspaper Society, and Outsmart.

"We stand together and publicly reject the Scottish Government’s proposals to introduce swingeing alcohol advertising and marketing bans. Whilst we understand the Government’s desire to reduce alcohol consumption harms in Scotland, there is no evidence that advertising bans will achieve that aim. The proposals set out by the Scottish Government will fail to address the problem. Such measures will be harmful to the Scottish economy – including local communities – to Scotland’s advertising and creative industries, and to the Scottish media including publishers, broadcasters and cinemas, as well as the outdoor advertising sector. At the end of the day, we are talking about an impact on Scottish businesses, Scottish jobs and Scottish communities for no discernible benefit."

We call for a fundamental re-think of the proposals with a focus on targeted and practical policies that will facilitate behaviour change without damaging the Scottish economy and the advertising and creative industries that are important to the entrepreneurial Scotland that the Scottish Government wants to see.

Advertising Association, IPA, ISBA, Marketing Society Scotland, British Promotional Merchandise Association, Cinema Advertising Association, UK Cinema Association, Scottish Newspaper Society and Outsmart

The IPA has also made a direct response to this consultation.

Last updated 07 December 2023