Forty-one agencies honoured for outstanding professional development

CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness. On average, the CPD Gold agencies earned £5.40 return on every £1 invested in learning and development in 2023, retained 91% of clients, and saved £286,420 on recruitment costs with an average staff turnover of 18%. This compares to an industry-wide turnover figure of 31.2% reported in the 2023 IPA Agency Census.

This year’s CPD Gold agencies are:

23red, Advertising Association, Anything is Possible, April Six (Mobility), Bicycle London, Bray Leino, Cravens, december19, Different Narrative, Elvis, EssenceMediacom (London and North), Generation Media, Havas London, Havas Media, Hearts & Science, Hunterlodge Advertising, iProspect UK,, McCann Central, McCann Manchester, Medialab, MG OMD, MI Media, Mindshare, MullenLowe London, OMD UK, PHD Media, RAPP, Red Brick Road, St Luke's, T&P𝑚, The Corner, The Gate London, The Kite Factory, Total Media Connect, Total Media, TrunkBBI, VML, WAA Chosen, Wavemaker London & North, Wieden+Kennedy London, Wordbird

Cravens, MI Media and Red Brick Road have achieved CPD Gold for the first time.

Twenty-seven agencies also achieved CPD Platinum Accreditation for sustained CPD excellence, by earning CPD Gold at least four times over a five-year period.

This year’s CPD Platinum agencies are:

23red, Advertising Association, April Six (Mobility), Bray Leino, Elvis, EssenceMediacom, Generation Media, Hearts & Science, Hunterlodge Advertising, McCann Manchester, Medialab, MG OMD, Mindshare, OMD UK, PHD Media, RAPP, St Luke's, T&P𝑚, The Gate, The Kite Factory, Total Media Connect, Total Media, VML, WAA Chosen, Wavemaker London & North, Wieden+Kennedy London, Wordbird

Hearts & Science and PHD Media have achieved CPD Platinum for the first time.

Georgina Bramall, Marketing Strategy Director, giffgaff and Chair of Judges for CPD Gold said:

"It’s clear, there exists a vast array of remarkable and devoted individuals tirelessly working to inspire and cultivate their teams, and importantly drive tangible progress for the industry as a whole by showing what can be achieved when a continuous professional development culture is embedded."

The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners; skills match their client’s needs.