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News
A morning full of ideas, provocations and practical tools to help your agency get its swagger back, setting you up to thrive and prosper in the long-term.
Published
17 June 2025
The IPA has today (12 June) welcomed the Government’s commitment to increased investment in the creative industries as a powerful public acknowledgement of their value to the UK economy and society.
12 June 2025
The half-day hybrid conference will explore how creativity and commerce intersect, and how agencies can take advantage of the immense power of creative thinking to fuel business growth.
3 June 2025
The IPA Beacon project provides a platform to profile ambitious, high-growth businesses that are redefining what it means to be an agency in today’s fast-evolving media and technology environment.
24 April 2025
UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report.
17 April 2025
‘The BetterIdeas Project’ outlines poor feedback, lack of training in evaluating ideas and subjective opinions are just some of the issues impacting the development of outstanding creative ideas.
4 March 2025
Agencies are being asked to pay intermediaries for the privilege of pitching for accounts. This scheme is on the rise and threatens the value and competition our industry delivers.
19 February 2025
Jason Cobbold will Chair the IPA Commercial Leadership Group, while Nick Maddison and Genna Trentham will co-Chair the IPA Client Relationship Group.
29 January 2025
After the uncertainty surrounding the Autumn Budget led firms to hit the pause button in the third quarter, the latest IPA Bellwether Report highlighted renewed marketing budget growth across the...
16 January 2025
IPA Director General Paul Bainsfair reflects on Labour's Autumn Budget that saw a rise in Employer National Insurance contributions that 'threatens' agencies' ability to facilitate the growth the...
30 October 2024
Uncertainty regarding the imminent Autumn Budget is prompting a more cautious approach from UK companies, according to the Q3 2024 IPA Bellwether Report.
17 October 2024
The new IPA report 'Building an Effectiveness Culture in Agencies' provides evidence that proves the commercial benefits to agencies of embedding an effectiveness roadmap into their agency working,...
9 October 2024
The new IPA environmental sustainability report and accompanying toolkit, Agents of Change, identifies the barriers faced by the industry and provides tools and guidance to support agencies in...
19 September 2024
After a challenging few years, UK companies gear up for growth as marketing budgets see their strongest upward revision since Q1 2014.
18 July 2024
The IPA has released new research that explores the attributes, influences and workplace values of adland’s growing Gen Z to help improve generational understanding and enable greater partnerships...
3 July 2024
How clients and agency leaders can best align their working practices with Gen Z for mutual benefit. This is one of the important areas we will be exploring at next week’s IPA Business Growth...
26 June 2024
The IPA CPD Gold scheme recognises and reward agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry and enhancing...
3 June 2024
The Q1 2024 IPA Bellwether Report shows the second-strongest upturn since Q2 2022 in UK companies’ total marketing budgets, with growth cooling slightly from Q4 2023's near-decade peak.
18 April 2024
In the next few days, key individuals across IPA membership will be invited to submit their agency’s data to be included in the 2024 IPA Salary Benchmark Report.
7 February 2024
The Q4 2023 IPA Bellwether Report indicates that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into...
18 January 2024
'The issues with briefs and how to make them better' features humorous cartoons by Tom Fishburne that bring to life some of the key issues around marketing briefs, drawing on the core findings from...
14 November 2023
The Advertising Association, the IPA and ISBA will hold their annual industry summit, LEAD, on February 8, 2024, at the Queen Elizabeth II Centre in London.
2 November 2023
The Q3 2023 IPA Bellwether Report reveals that this quarter’s overall growth was driven by upward revisions to the main media category.
19 October 2023
The Q2 2023 IPA Bellwether Report shows UK companies ramp up investment in sales promotions to record levels, driving overall UK marketing budget growth.
20 July 2023
Addressing the packed industry audience at the 2023 Business Growth Conference, Krichefski set out why investing in our talent generates significant cost savings and creates long-term value.
13 July 2023
Agencies that wish to grow existing client business or unlock new business opportunities should relinquish the idea that in-housing is a threat, according to a new IPA new report.
5 July 2023
VoxComm, the global voice for communications agencies of which IPA is a founding member, is warning agencies and clients of the damaging consequences of extended payment terms.
24 April 2023
Companies’ total UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment both domestically and globally, according to the Q1 2023 IPA...
20 April 2023
While the UK economy is widely expected to have entered a technical recession at the end of the year, the latest IPA Bellwether Report signalled another quarter of total marketing budget growth...
19 January 2023
IPA President Julian Douglas, Tom Corbett, Global Head of Sponsorship and Media at Barclays and Suzy Ryder, Chief Digital Officer at OMD UK explore the ten essential elements of their client/agency...
12 January 2023
IPA Director General Paul Bainsfair has welcomed the Government's decision to discontinue plans to privatise Channel 4 following a recommendation from DCMS Secretary Michelle Donelan.
5 January 2023
Another period of total marketing budget growth was recorded in the third quarter of 2022, reveals the latest IPA Bellwether Report, continuing the positive trend that began over a year ago.
20 October 2022
