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Results 49
News
After a challenging few years, UK companies gear up for growth as marketing budgets see their strongest upward revision since Q1 2014.
Published
18 July 2024
The IPA has released new research that explores the attributes, influences and workplace values of adland’s growing Gen Z to help improve generational understanding and enable greater partnerships...
3 July 2024
How clients and agency leaders can best align their working practices with Gen Z for mutual benefit. This is one of the important areas we will be exploring at next week’s IPA Business Growth...
26 June 2024
Artificial intelligence is an area of constant innovation, rapid change and experimentation. There is no doubt it will have a huge impact on our businesses. Join us at the IPA Business Growth...
11 June 2024
The IPA CPD Gold scheme recognises and reward agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry and enhancing...
3 June 2024
Join us at the IPA Business Growth Conference 2024 to hear from Faisal Islam about the state of the global economy and where growth may come from under a new government.
29 May 2024
The Q1 2024 IPA Bellwether Report shows the second-strongest upturn since Q2 2022 in UK companies’ total marketing budgets, with growth cooling slightly from Q4 2023's near-decade peak.
18 April 2024
In the next few days, key individuals across IPA membership will be invited to submit their agency’s data to be included in the 2024 IPA Salary Benchmark Report.
7 February 2024
The Q4 2023 IPA Bellwether Report indicates that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into...
18 January 2024
'The issues with briefs and how to make them better' features humorous cartoons by Tom Fishburne that bring to life some of the key issues around marketing briefs, drawing on the core findings from...
14 November 2023
The Advertising Association, the IPA and ISBA will hold their annual industry summit, LEAD, on February 8, 2024, at the Queen Elizabeth II Centre in London.
2 November 2023
The Q3 2023 IPA Bellwether Report reveals that this quarter’s overall growth was driven by upward revisions to the main media category.
19 October 2023
The Q2 2023 IPA Bellwether Report shows UK companies ramp up investment in sales promotions to record levels, driving overall UK marketing budget growth.
20 July 2023
Addressing the packed industry audience at the 2023 Business Growth Conference, Krichefski set out why investing in our talent generates significant cost savings and creates long-term value.
13 July 2023
Agencies that wish to grow existing client business or unlock new business opportunities should relinquish the idea that in-housing is a threat, according to a new IPA new report.
5 July 2023
VoxComm, the global voice for communications agencies of which IPA is a founding member, is warning agencies and clients of the damaging consequences of extended payment terms.
24 April 2023
Companies’ total UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment both domestically and globally, according to the Q1 2023 IPA...
20 April 2023
While the UK economy is widely expected to have entered a technical recession at the end of the year, the latest IPA Bellwether Report signalled another quarter of total marketing budget growth...
19 January 2023
IPA President Julian Douglas, Tom Corbett, Global Head of Sponsorship and Media at Barclays and Suzy Ryder, Chief Digital Officer at OMD UK explore the ten essential elements of their client/agency...
12 January 2023
IPA Director General Paul Bainsfair has welcomed the Government's decision to discontinue plans to privatise Channel 4 following a recommendation from DCMS Secretary Michelle Donelan.
5 January 2023
Another period of total marketing budget growth was recorded in the third quarter of 2022, reveals the latest IPA Bellwether Report, continuing the positive trend that began over a year ago.
20 October 2022
Total UK marketing budget growth stays resilient in Q2 with net balance of +10.8% of UK companies revising their marketing budgets upward, according to the latest IPA Bellwether Report.
21 July 2022
The secrets of business success lie in a deep understanding of humanity, in drawing on available resources to fuel this competitive advantage - including through mentoring, and in personal brand...
6 July 2022
A new white paper, Partnering for Growth, commissioned by the IPA outlines the key characteristics and contexts that can create long-term, mutually sustainable client/agency relationships.
UK marketers estimate that over a quarter of their marketing budget is wasted on poor briefs and misdirected work. This is just one of the arresting new stats from BetterBriefs who have released...
IPA Director General Paul Bainsfair has warned of agencies inevitably having to increase their prices in light of prevailing inflation levels.
9 June 2022
The cross-industry pledge aims to tackle systemic pitching behaviour to drive better outcomes across the industry for its people, the planet and profit.
11 May 2022
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to the latest IPA Bellwether Report.
14 April 2022
The IPA and ISBA have announced a cross-industry plan to improve the pitching process to make it more intentional, accountable, and effective for both advertisers and agencies.
27 January 2022
Total marketing budgets expand further in fourth quarter as COVID recovery continues according to the IPA Bellwether Report.
20 January 2022
Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to the Q3 2021 IPA Bellwether Report.
21 October 2021
Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.
15 July 2021
