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Marketing budgets return to positive territory in Q4 2019

Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.

  • Published

    15 January 2020

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UK Advertising signs MoU in China

UK representatives will discuss globalisation of brands and developing best practice advertising skills at the China International Advertising Festival (CIAF).

  • Published

    25 October 2019

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UK companies cut marketing budgets for first time in seven years

UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.

  • Published

    17 October 2019

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UK marketing budgets flat-line

The Q2 2019 Bellwether Report shows zero overall growth to marketing budgets this quarter.

  • Published

    17 July 2019

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New IPA learning on pricing strategies

This IPA white paper outlines the key factors for agencies to consider when developing a pricing strategy.

  • Published

    10 July 2019

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IPA on proposed reform to Off-payroll working rules

The IPA has submitted a response to the Government’s current consultation in relation to the private sector reform of Off-payroll working rules.

  • Published

    4 June 2019

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Role, Revenue and Responsibility

IPA President Nigel Vaz's 'Reimagine' agenda is set out to drive relevance of ad industry with focus on three areas: Role, Revenue and Responsibility.

  • Published

    9 May 2019

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Q1 2019 Bellwether Report: Marketing budgets bounce back

This Q1 2019 Bellwether Report shows a sharp uptick in marketing budgets following Q4's stagnation.

  • Published

    17 April 2019

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Marc Nohr brings his know-how to inform IPA’s Commercial strategy

Fold7's Marc Nohr has been appointed as the new Chair of the IPA’s Commercial Leadership Group.

  • Published

    15 November 2018

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IPA and AA sign historic agreement in China

The IPA and AA have signed a Memorandum of Understanding with the Shanghai International Advertising Festival.

  • Published

    13 November 2018

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Q2 2018 Bellwether Report shows further growth

The Q2 2018 Bellwether Report shows that UK marketers have revised their internet budgets up to their joint-strongest levels since Q3 2007.

  • Published

    18 July 2018

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IPA’s new research reveals fundamental disconnect on knowledge of AI terminology and tech take-up

There is a noticeable disconnect between the general public’s relatively low knowledge of most AI-related terminology and their high awareness of most listed technologies that use AI. This is one...

  • Published

    29 March 2018

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IPA appoints David Clasen as new Finance Director

The IPA has appointed former Investment Banker and respected adviser David Clasen as its new Finance Director. He will formally join the IPA on 2nd January 2018.

  • Published

    16 November 2017

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Female duo Sobhani and Janicki head up IPA Best of Health Show judges

Chaka Sobhani, Chief Creative Officer, Leo Burnett has been appointed Chair of Judges for the IPA’s Best of Health Show 2017, the world-renowned industry awards programme that rewards the best in...

  • Published

    17 August 2017

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IPA publishes pricing vs billing guide to help agencies assert value of advertising

The IPA has published ‘The Value of Advertising – a guide on billing vs pricing’ to help its agencies to develop a more sustainable and valuable model.

  • Published

    13 July 2017

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How the best agencies increase revenue and grow their business

Agency leaders must take responsibility for owning their commercial challenge, rather than relying on procurement teams to be more flexible during negotiations, according to new findings from the...

  • Published

    28 June 2017

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IPA reacts to 2017 General Election Result

The IPA has responded to the 2017 General Election result.

  • Published

    9 June 2017

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Former CDP Chairman and IPA Centenary Game Changer John Salmon passes away

Members and staff of the IPA were saddened to learn that John Salmon, Former CDP Chairman and IPA Centenary Game Changer, has passed away.

  • Published

    27 April 2017

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How TouchPoints’ insights can transform your campaigns

The IPA has published TouchPoints Works 2, which showcases a series of outstanding case studies from the past couple of years that demonstrate how media channel subscribers are using TouchPoints to...

  • Published

    27 April 2017

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New IPA President Sarah Golding launches future-focused agenda that promises to 'make magic with the machines'

New IPA President Sarah Golding has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding...

  • Published

    26 April 2017

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Marketing budget growth sustained in Q1 2017 as financial prospects improve, reveals Q1 2017 Bellwether Report

UK marketers have revised their budgets up in Q1 2017, with significant growth recorded in internet and main media advertising categories, reveals the latest IPA Bellwether Report published. The...

  • Published

    19 April 2017

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IPA elects Impero into membership – March 2017

Impero were elected into IPA membership at its quarterly council meeting. This brings the total number of agencies into IPA membership to 327.

  • Published

    23 March 2017

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John Oldfield to step down as IPA Membership Director

John Oldfield will step down as IPA Membership Director on the 31st July 2017 for a new life in Australia.

  • Published

    23 March 2017

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Over 9000 attend IPA Festival of British Advertising – catch up on content here

Over 9000 people, including over 1000 school, college and university students, attended the Festival of British Advertising (8-12 March 2017).

  • Published

    16 March 2017

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Drummond Central’s Beth Hazon and Dan Appleby appointed as IPA’s North East joint City Head

Beth Hazon, Managing Director, Drummond Central, and Dan Appleby, Head of Client Services, Drummond Central, have been appointed as the IPA’s North East joint City Head where they will champion the...

  • Published

    2 March 2017

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IPA responds to P&G’s call for transparency in the media supply chain

The IPA has responded to Procter & Gamble’s announcement of a four-point plan to improve transparency in the media supply chain, as set out by Chief Brand Officer Marc Pritchard.

  • Published

    6 February 2017

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IPA responds to production companies’ open letter

The IPA has issued its response to an open letter from production companies regarding the production pitch process. The IPA says it has already confirmed with the APA that if any agency in-house...

  • Published

    19 January 2017

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IPA reaction to Theresa May's Brexit speech

The IPA has provided its reaction to Theresa May's Brexit speech.

  • Published

    18 January 2017

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Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016

UK marketers have revised their budgets up in Q4 2016, according to the latest IPA Bellwether Report, revealing that firms are shrugging off ongoing economic uncertainty and deteriorating industry...

  • Published

    18 January 2017