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UK marketing budgets expand for first time in year and a half

Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.

  • Published

    15 July 2021

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IPA research indicates ESG could give agencies competitive edge

The research was carried out by Opinium and investigates the role and importance of promoting and demonstrating Environmental, Social and Governance (ESG) values to the marcomms industry.

  • Published

    7 July 2021

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Turn lockdown into a launchpad

Academics, agency leaders and economists at next month’s IPA Business Growth Conference 2021 will help your business recover from the most difficult year any of us have ever faced.

  • Published

    23 June 2021

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Business Growth 2021: Your four–hour agency stimulus package

The IPA Business Growth Conference 2021 will provide you with the tools to turn the crisis of the last 12 months into an opportunity.

  • Published

    8 June 2021

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VoxComm opens doors with plan to fuel growth for business

VoxComm, the new global voice for agencies, is launching with a manifesto to champion the value that the sector delivers to clients.

  • Published

    26 April 2021

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Cuts to UK marketing budgets ease in Q1 2021

Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.

  • Published

    15 April 2021

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UK marketing budgets continue to fall sharply at end of 2020

UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.

  • Published

    21 January 2021

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IPA President Vaz delivers New Year address

Nigel Vaz's virtual speech recognised the industry's resilience, positivity, courage and creativity during the COVID crisis.

  • Published

    21 January 2021

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RESET 2021 agenda revealed

Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden CBE, headlines our first industry event as a tripartite.

  • Published

    11 January 2021

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Culture Secretary joins RESET 2021 line-up

The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.

  • Published

    3 December 2020

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IPA publishes practical guide for agencies to evolve their pricing models

Pricing for Success details a process for agencies to follow to help them evaluate and establish a platform for commercial innovation.

  • Published

    25 November 2020

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First speakers announced for RESET 2021

RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.

  • Published

    19 November 2020

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Discover the future of brand-agency relationships

The IPA Business Growth Conference 2020 will unveil new research into how the advertising industry will evolve during the 2020s.

  • Published

    9 November 2020

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Business Growth 2020: Your future depends on it

After a turbulent 2020, now is the time to start looking ahead and move from business survival to business growth.

  • Published

    27 October 2020

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UK marketing budgets continue to contract markedly amid impact of COVID-19

The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.

  • Published

    22 October 2020

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Binet to investigate share of search at EffWorks Global 2020

Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.

  • Published

    7 October 2020

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IPA, AA and ISBA unite for unique industry event

RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...

  • Published

    23 September 2020

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IPA and CIPS produce top tips for better working relationships

The IPA and CIPS have joined forces to create a series of ten top tips on how agencies, marketing and procurement can work better together.

  • Published

    16 September 2020

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IPA teams up with LSE to bring MBA Essentials to adland

The new tie-up aims to help agencies equip themselves with the invaluable business, financial, strategic and leadership skills to help grow both their own and their clients’ businesses.

  • Published

    14 September 2020

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EffWorks 2020 – your essential Covid recovery plan

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

  • Published

    9 September 2020

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IPA welcomes Coronavirus Business Interruption Loan Scheme eligibility extension

The new measures could be a 'life-saver' for smaller agencies according to IPA Finance Director David Clasen.

  • Published

    4 August 2020

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IPA comments on HMRC charity advertising VAT changes

The IPA has welcomed HMRC’s revised interpretation of the VAT legislation as it relates to supplies of digital advertising to charities.

  • Published

    3 August 2020

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IPA report sets out vital actions to secure future of Account Management

The Future of Account Management sets out three immediate actions for account management to thrive.

  • Published

    3 August 2020

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IPA reminds agencies to protect their pitch

The IPA has relaunched its online Pitch Protection Scheme with a reminder to agencies that they should consider registering their pitch materials before presenting them to potential clients.

  • Published

    30 July 2020

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IPA comments on potential ‘cultural catastrophe’ of creative industries

The IPA has issued its reaction to the Creative Industries Federation research, published today (17 June) and conducted by Oxford Economics, that warns that the UK’s creative industries are on the...

  • Published

    17 June 2020

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Createch 2020: a global networking opportunity

The UK Advertising Export Group (UKAEG) and Creative Industries Council (CIC) are offering agencies a unique global networking opportunity during lockdown at Createch 2020 from 8-10 June.

  • Published

    3 June 2020

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How the Coronavirus is changing remuneration

Our summary of how our sector is responding to the need for movement on remuneration.

  • Published

    27 May 2020

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IPA joins worldwide call on late payments

The worldwide initiatives seeks agreement on payment terms that support a positive and mutually beneficial relationship.

  • Published

    20 May 2020

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UK marketing budgets decline at fastest rate since 2009 global financial crisis

Total marketing budgets decline at fastest rate since the global financial crisis according to the Q1 2020 Bellwether Report.

  • Published

    22 April 2020

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IPA appoints Buxton to drive new business

The IPA is pleased to announce that it has appointed Alex Buxton as Head of New Member Acquisition.

  • Published

    5 March 2020

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Marketing budgets return to positive territory in Q4 2019

Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.

  • Published

    15 January 2020

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UK Advertising signs MoU in China

UK representatives will discuss globalisation of brands and developing best practice advertising skills at the China International Advertising Festival (CIAF).

  • Published

    25 October 2019