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IPA publishes practical guide for agencies to evolve their pricing models

Pricing for Success details a process for agencies to follow to help them evaluate and establish a platform for commercial innovation.

  • Published

    25 November 2020

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First speakers announced for RESET 2021

RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.

  • Published

    19 November 2020

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Discover the future of brand-agency relationships

The IPA Business Growth Conference 2020 will unveil new research into how the advertising industry will evolve during the 2020s.

  • Published

    9 November 2020

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Business Growth 2020: Your future depends on it

After a turbulent 2020, now is the time to start looking ahead and move from business survival to business growth.

  • Published

    27 October 2020

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UK marketing budgets continue to contract markedly amid impact of COVID-19

The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.

  • Published

    22 October 2020

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Binet to investigate share of search at EffWorks Global 2020

Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.

  • Published

    7 October 2020

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IPA, AA and ISBA unite for unique industry event

RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...

  • Published

    23 September 2020

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IPA and CIPS produce top tips for better working relationships

The IPA and CIPS have joined forces to create a series of ten top tips on how agencies, marketing and procurement can work better together.

  • Published

    16 September 2020

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IPA teams up with LSE to bring MBA Essentials to adland

The new tie-up aims to help agencies equip themselves with the invaluable business, financial, strategic and leadership skills to help grow both their own and their clients’ businesses.

  • Published

    14 September 2020

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EffWorks 2020 – your essential Covid recovery plan

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

  • Published

    9 September 2020

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IPA welcomes Coronavirus Business Interruption Loan Scheme eligibility extension

The new measures could be a 'life-saver' for smaller agencies according to IPA Finance Director David Clasen.

  • Published

    4 August 2020

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IPA comments on HMRC charity advertising VAT changes

The IPA has welcomed HMRC’s revised interpretation of the VAT legislation as it relates to supplies of digital advertising to charities.

  • Published

    3 August 2020

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IPA report sets out vital actions to secure future of Account Management

The Future of Account Management sets out three immediate actions for account management to thrive.

  • Published

    3 August 2020

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IPA reminds agencies to protect their pitch

The IPA has relaunched its online Pitch Protection Scheme with a reminder to agencies that they should consider registering their pitch materials before presenting them to potential clients.

  • Published

    30 July 2020

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IPA comments on potential ‘cultural catastrophe’ of creative industries

The IPA has issued its reaction to the Creative Industries Federation research, published today (17 June) and conducted by Oxford Economics, that warns that the UK’s creative industries are on the...

  • Published

    17 June 2020

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Createch 2020: a global networking opportunity

The UK Advertising Export Group (UKAEG) and Creative Industries Council (CIC) are offering agencies a unique global networking opportunity during lockdown at Createch 2020 from 8-10 June.

  • Published

    3 June 2020

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How the Coronavirus is changing remuneration

Our summary of how our sector is responding to the need for movement on remuneration.

  • Published

    27 May 2020

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IPA joins worldwide call on late payments

The worldwide initiatives seeks agreement on payment terms that support a positive and mutually beneficial relationship.

  • Published

    20 May 2020

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UK marketing budgets decline at fastest rate since 2009 global financial crisis

Total marketing budgets decline at fastest rate since the global financial crisis according to the Q1 2020 Bellwether Report.

  • Published

    22 April 2020

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IPA appoints Buxton to drive new business

The IPA is pleased to announce that it has appointed Alex Buxton as Head of New Member Acquisition.

  • Published

    5 March 2020

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Marketing budgets return to positive territory in Q4 2019

Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.

  • Published

    15 January 2020

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UK Advertising signs MoU in China

UK representatives will discuss globalisation of brands and developing best practice advertising skills at the China International Advertising Festival (CIAF).

  • Published

    25 October 2019

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UK companies cut marketing budgets for first time in seven years

UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.

  • Published

    17 October 2019

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UK marketing budgets flat-line

The Q2 2019 Bellwether Report shows zero overall growth to marketing budgets this quarter.

  • Published

    17 July 2019

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New IPA learning on pricing strategies

This IPA white paper outlines the key factors for agencies to consider when developing a pricing strategy.

  • Published

    10 July 2019

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IPA on proposed reform to Off-payroll working rules

The IPA has submitted a response to the Government’s current consultation in relation to the private sector reform of Off-payroll working rules.

  • Published

    4 June 2019

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Role, Revenue and Responsibility

IPA President Nigel Vaz's 'Reimagine' agenda is set out to drive relevance of ad industry with focus on three areas: Role, Revenue and Responsibility.

  • Published

    9 May 2019

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Q1 2019 Bellwether Report: Marketing budgets bounce back

This Q1 2019 Bellwether Report shows a sharp uptick in marketing budgets following Q4's stagnation.

  • Published

    17 April 2019

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Marc Nohr brings his know-how to inform IPA’s Commercial strategy

Fold7's Marc Nohr has been appointed as the new Chair of the IPA’s Commercial Leadership Group.

  • Published

    15 November 2018

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IPA and AA sign historic agreement in China

The IPA and AA have signed a Memorandum of Understanding with the Shanghai International Advertising Festival.

  • Published

    13 November 2018

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Q2 2018 Bellwether Report shows further growth

The Q2 2018 Bellwether Report shows that UK marketers have revised their internet budgets up to their joint-strongest levels since Q3 2007.

  • Published

    18 July 2018

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IPA’s new research reveals fundamental disconnect on knowledge of AI terminology and tech take-up

There is a noticeable disconnect between the general public’s relatively low knowledge of most AI-related terminology and their high awareness of most listed technologies that use AI. This is one...

  • Published

    29 March 2018