Tesco’s Murray Bisschop to Chair IPA CPD Gold Judges

Now in its eighteenth year, IPA CPD Gold Accreditation rewards agencies for their exceptional professional development programmes and outstanding investment in the development and wellbeing of their employees.

Bisschop and the judging panel will examine CPD Gold submissions and honour those that demonstrate an embedded, effective and innovative culture of learning throughout 2025, bettering the professionalism, development and reputation of the industry and ultimately adding value to both clients’ brands and agencies’ indispensable worth.

Says Murray Bisschop, UK Marketing Director, Tesco: “When you make investing in your talent and fostering a culture of learning a core part of your organisation, it benefits every aspect of the business with real, measurable results. That’s why I am delighted to be Chair of Judges for this year’s CPD Accreditation. I, and the rest of the judging panel, can’t wait to get a look at what the very best agencies do to continually drive the professional development of their staff, and to celebrate their amazing stories.”

Bisschop will be joined by a panel of talent experts and L&D champions:

• Siobhan (Shiv) Brunwin, Founder, Refraction HR
• Matthew Cook, co-Founder, company culture consultancy, theSHIFT
• Anna Donaghey, CPD Consultant & Mindset Coach
• Kelly Knight, Founder and CEO, Opportunity Rocks HR
• Tanya Whitehead, Founding People Consultant, TalentWise Consulting

Commenting on the appointment, Sarah Vickerstaff, Head of Member Services at the IPA said: “I am thrilled that we have been able to bring together such an incredible panel of judges for this year’s IPA CPD Gold Accreditation. We know how much care and effort agencies put into their submission, and we’re proud to have assembled a panel that truly shares that passion and commitment. Murray, Shiv, Matthew, Anna, Kelly and Tanya will each bring their remarkable insight, expertise and experience to the process as we seek to celebrate the best of the best in continuous professional development.”

Murray Bisschop Biography:

Murray heads up marketing for Tesco in the UK, where he has been for the last seven years. Prior to his current role, he fulfilled various roles within Tesco, including group own-brand director, resetting its own-brand portfolio as part of the Tesco turnaround. Prior to that, Murray spent his formative years in Unilever, starting out on the graduate programme in South Africa, followed by stints in the UK and globally.