Discover the secrets behind 2024’s IPA Effectiveness Award-winning strategies

During the hybrid conference, Chair of Judges, Nationwide’s Catherine Kehoe will interview the 2024 Grand Prix winners as we go behind the scenes of their spectacular success, while core lessons from other winning papers will be explored throughout the day through new R&D, thought leadership, debate and expert case studies.

The IPA Effectiveness Conference will also feature two sets of interactive workshops where delegates will have the opportunity to take part in lively debates and discussions. Before lunch, we’ll explore whether effectiveness is led by the agency or client; examine the importance of diversity when producing effective advertising; and debate the revisit the ‘Battle of the shares’ between share of voice, share of attention, share of search and share of model.

During the afternoon, we’ll discover what marketers think about investing in brand-building marketing as an investment in a brand’s future; dissect the findings of Thinkbox’s latest research into how long advertising effects really last; and learn about AI’s role in improving efficiency and effectiveness.

Here’s what else you can expect from an action-packed day:

• The impact of creators and social platforms in the beauty and self-care category and learn what works (and what doesn’t) for market leaders and disruptive startups alike.
• New learnings from ITV’s Kate Waters and Sameer Modha on how brand advertising contributes to a brands' profit margins.
• New evidence on how advertising can not only increase sales, but help brands command a price premium and even bolster the share price.
• Lessons from the General Election from one of the brains behind Labour’s advertising campaign, Lucky Generals’ Strategy Director, Rachel Hamburger.
• A deep dive into the neuroscience of laughter to provide a behavioural perspective on humour and challenge our perceptions on how it’s used in advertising.

Limited in-person tickets for the conference are available from £350 +VAT, with virtual tickets available from £199 +VAT. Discounts are available for bulk bookings of five or more tickets – please contact Anya Kamineni for more details.

The IPA Effectiveness Conference 2024 is sponsored by Ekimetrics, Google, JICMAIL, LinkedIn B2B Institute, System1, Thinkbox and TransUnion.