We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
I Accept
Filters
AdTech Advertising Effectiveness Awards Commercial COVID-19 Creativity Insight & Research Learning & CPD Legal & Regulatory Media Membership Planning and Strategy Talent EffWorks
Results 9
Order by - Date Relevance
News
Use your knowledge of the 2020 IPA Effectiveness Awards to make it out of the locked room.
Published
23 December 2020
Advertising Works 25 includes full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards.
3 December 2020
Orlando Wood's Achtung! builds on the lessons from his seminal 2019 book, Lemon, and demonstrates how they apply to online video.
15 October 2020
Effectiveness guru Les Binet presented a new Share of Search metric to help track the health and potential wealth of brands and advertising at the IPA-led EffWorks Global 2020 Conference.
14 October 2020
A new IPA report investigates the complexities and tensions surrounding Customer Experience to provide a four-step framework and a new formula to unlock the value of this significant area.
Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.
7 October 2020
ITV CEO, Dame Carolyn McCall will join brand, agency and media experts to evaluate how brands can thrive in the ‘new normal’ at the EffWorks Global 2020 Conference from 12-16 October.
23 September 2020
Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.
9 September 2020
Advertising that uses creativity, in the form of brand characters or motifs, to repeatedly drive the narrative of their advertising, markedly improves its emotional response and brand recognition,...
9 October 2018