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Results 25
News
The IPA and ISBA, in partnership with Marketing Week, are charting a path to marketing effectiveness with the Marketing Effectiveness Roadmap.
Published
28 April 2022
Patterson joins Harjot Singh and Jo Arden in presiding over the Client, Industry, and Technical Judging Panels.
17 January 2022
There is an opportunity to enhance the discussions about brand purpose by increasing the quantity and quality of evidence about whether or not purpose has contributed effectively to the desired...
In collaboration with research partner Flood + Partners, the BetterBriefs Project initiated by leading Australian strategists Matt Davies and Pieter-Paul von Weiler, reveals the staggering and...
13 October 2021
Online deserves its place in the media mix. This is one of the key findings of the new Advertising Research Community (ARC) project, that comprises a database of non-awarded campaigns.
When it comes to building a marketing effectiveness roadmap, where should an agency or client start?
12 October 2021
‘Living with the Pandemic in October 2021’, analyses the economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey.
New analysis of the IPA Databank show blanket criticisms of brand purpose advertising are unjustified.
Orlando Wood's 'Look Out' provides evidence, guidance and inspiration to help grow brands in a technologically-disrupted world.
The new findings from the cross-industry IPA Share of Search think tank data were presented by James Hankins at IPA EffWorks Global 2021.
EffWorks Global 2021 is fast approaching, but what should you be keeping an eye out for during the hybrid in-person/virtual conference?
29 September 2021
Industry’s marketing effectiveness culture is healthy but roadmaps are key to unlocking further growth, according to new IPA agency-brand survey.
16 September 2021
The inaugural list of agencies that have achieved IPA Effectiveness Accreditation who are leading the way in effectiveness from the agency side.
Make your marketing even more effective by tuning into EffWorks Global 2021 from 12-15 October.
15 September 2021
The IPA, supported by ISBA, are to benchmark the effectiveness culture of agencies and brands through an inaugural Marketing Effectiveness Culture Monitor.
8 June 2021
New IPA President Julian Douglas has announced the launch of the IPA Effectiveness Accreditation programme, designed to fuel and better demonstrate the value that agencies deliver.
25 March 2021
Advertising Works 25 includes full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards.
3 December 2020
Orlando Wood's Achtung! builds on the lessons from his seminal 2019 book, Lemon, and demonstrates how they apply to online video.
15 October 2020
A new IPA report investigates the complexities and tensions surrounding Customer Experience to provide a four-step framework and a new formula to unlock the value of this significant area.
14 October 2020
Effectiveness guru Les Binet presented a new Share of Search metric to help track the health and potential wealth of brands and advertising at the IPA-led EffWorks Global 2020 Conference.
Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.
7 October 2020
ITV CEO, Dame Carolyn McCall will join brand, agency and media experts to evaluate how brands can thrive in the ‘new normal’ at the EffWorks Global 2020 Conference from 12-16 October.
23 September 2020
Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.
9 September 2020
Advertising that uses creativity, in the form of brand characters or motifs, to repeatedly drive the narrative of their advertising, markedly improves its emotional response and brand recognition,...
9 October 2018
Use your knowledge of the 2020 IPA Effectiveness Awards to make it out of the locked room.
23 December 2020
