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One third of marketing budgets could be wasted

In collaboration with research partner Flood + Partners, the BetterBriefs Project initiated by leading Australian strategists Matt Davies and Pieter-Paul von Weiler, reveals the staggering and...

  • Published

    13 October 2021

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Online advertising is not the enemy of effectiveness

Online deserves its place in the media mix. This is one of the key findings of the new Advertising Research Community (ARC) project, that comprises a database of non-awarded campaigns.

  • Published

    13 October 2021

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5 key questions to start your marketing effectiveness journey

When it comes to building a marketing effectiveness roadmap, where should an agency or client start?

  • Published

    12 October 2021

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Enders Analysis/IPA report reveals new rules of engagement for marketers

‘Living with the Pandemic in October 2021’, analyses the economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey.

  • Published

    12 October 2021

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Look out! Advertising’s effectiveness problem is staring us in the face

Orlando Wood's 'Look Out' provides evidence, guidance and inspiration to help grow brands in a technologically-disrupted world.

  • Published

    12 October 2021

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Peter Field makes strong case for potential power of brand purpose campaigns

New analysis of the IPA Databank show blanket criticisms of brand purpose advertising are unjustified.

  • Published

    12 October 2021

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New findings from the cross-industry IPA Share of Search think tank data

The new findings from the cross-industry IPA Share of Search think tank data were presented by James Hankins at IPA EffWorks Global 2021.

  • Published

    12 October 2021

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What to expect at EffWorks Global 2021

EffWorks Global 2021 is fast approaching, but what should you be keeping an eye out for during the hybrid in-person/virtual conference?

  • Published

    29 September 2021

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New IPA survey reveals industry’s marketing effectiveness levels

Industry’s marketing effectiveness culture is healthy but roadmaps are key to unlocking further growth, according to new IPA agency-brand survey.

  • Published

    16 September 2021

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19 agencies achieve IPA Effectiveness Accreditation 2021-23

The inaugural list of agencies that have achieved IPA Effectiveness Accreditation who are leading the way in effectiveness from the agency side.

  • Published

    16 September 2021

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EffWorks Global 2021: Four days of unrivalled research and insight

Make your marketing even more effective by tuning into EffWorks Global 2021 from 12-15 October.

  • Published

    15 September 2021

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How effective is our industry?

The IPA, supported by ISBA, are to benchmark the effectiveness culture of agencies and brands through an inaugural Marketing Effectiveness Culture Monitor.

  • Published

    8 June 2021

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New effectiveness accreditation scheme to highlight value of agencies

New IPA President Julian Douglas has announced the launch of the IPA Effectiveness Accreditation programme, designed to fuel and better demonstrate the value that agencies deliver.

  • Published

    25 March 2021

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Take the Effectiveness Escape Room challenge....

Use your knowledge of the 2020 IPA Effectiveness Awards to make it out of the locked room.

  • Published

    23 December 2020

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IPA publishes Advertising Works 25

Advertising Works 25 includes full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards.

  • Published

    3 December 2020

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New research reveals key to growing market share with online video

Orlando Wood's Achtung! builds on the lessons from his seminal 2019 book, Lemon, and demonstrates how they apply to online video.

  • Published

    15 October 2020

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New IPA report reveals formula to maximise value of Customer Experience

A new IPA report investigates the complexities and tensions surrounding Customer Experience to provide a four-step framework and a new formula to unlock the value of this significant area.

  • Published

    14 October 2020

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Binet presents fast, cheap, predictive Share of Search metric

Effectiveness guru Les Binet presented a new Share of Search metric to help track the health and potential wealth of brands and advertising at the IPA-led EffWorks Global 2020 Conference.

  • Published

    14 October 2020

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Binet to investigate share of search at EffWorks Global 2020

Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.

  • Published

    7 October 2020

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Carolyn McCall to headline stellar EffWorks Global 2020 line-up

ITV CEO, Dame Carolyn McCall will join brand, agency and media experts to evaluate how brands can thrive in the ‘new normal’ at the EffWorks Global 2020 Conference from 12-16 October.

  • Published

    23 September 2020

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EffWorks 2020 – your essential Covid recovery plan

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

  • Published

    9 September 2020

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New evidence on tangible value of creativity

Advertising that uses creativity, in the form of brand characters or motifs, to repeatedly drive the narrative of their advertising, markedly improves its emotional response and brand recognition,...

  • Published

    9 October 2018