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How to get your brand pricing strategy right

EffWorks Global 2023: Tuesday 10 October

In the face of ongoing challenging levels of inflation how can brands manage their brand pricing strategy? This is the question that revered Economist Dr Grace Kite will be exploring and helping you to answer at the upcoming IPA EffWorks Global Conference on 10 October.

Using exclusive data from the ARC database, Dr Kite will examine how brand strength and market sector advertising investment affect price elasticity and share. She will also share strategies and results from major brands, whilst exploring what it means for budgets and planning for 2024 and how to hold your nerve on pricing.

This is just one session in a dazzling line-up at the industry’s biggest celebration of the art, science and magic of marketing effectiveness, IPA EffWorks Global, which returns this year with a wealth of new research, insight and thought leadership on the creation, management and delivery of effective marketing.

At the hybrid conference on Tuesday 10 October, we’ll explore all things marketing effectiveness; from culture and creativity, to whether AI is a brand destroyer or brand saviour.

In addition to Dr Kite’s session, by attending EffWorks Global 2023, you’ll be first to hear:

  • How to create high mental availability in a low attention world with System1
  • Godfathers of Effectiveness, Les Binet and Peter Field dissect their seminal publication, The Long and Short of It, ten years on
  • The unveiling of a new report into econometrics and making marketing’s voice more persuasive in the C-Suite.
  • MESH Experience’s Fiona Blades builds on last year’s Owned Channels report with a look at how to unlock the full potential of owned investments
  • Compelling new research advancing the case for marketing to be considered by the C-Suite as an investment, not a cost
  • And much more insight and analysis from marketing effectiveness experts, agency and brand leaders

EffWorks Global 2023 kicks off with the flagship conference on Tuesday 10 October in London. In-person tickets are available from £250 with bulk discounts for orders of five or more. Virtual tickets are available from £190. Supporting agency and partner satellite events will take place throughout the rest of the week from 11-13 October.

View the full agenda and secure your place

 

IPA EffWorks Global 2023 is sponsored by Amazon, Google, JICMAIL, Kantar, Meta, System1, Thinkbox and TransUnion.

Last updated 01 May 2024