The IPA has received a Government announcement this morning which details its response to both its 2019 and 2020 HFSS consultations on further advertising restrictions.
Says Richard Lindsay, Director of Legal & Public Affairs, IPA: "As government is very aware, the ad bans it will be imposing will have no effect on the serious problem of childhood obesity. The bans will grab headlines and suggest that government is doing ‘something’, but what it is doing is misguided and will serve only to damage businesses, not protect children’s health. A TV watershed restriction will not target children and an online ban ignores more effective measures that would see technology being harnessed to reduce children’s exposure to certain types of ads without damaging businesses. The devil will be in the detail, but loud headlines do not mean good policy."
Further details will be released by the IPA in due course. For more information please contact our Legal & Public Affairs team.