New edition of IPAi Forum highlights need-to-know AI headlines

In the latest edition of the IPAi Forum, published today (2 June), the IPA has collated a need-to-know facts of the month, an insight-rich summary of the latest AI developments and their practical impact on skills and business models.

For example, according to recent AI news stories and research:

• One in 10 consumers globally say they have been in a relationship with an AI chabot.
• OpenAI add another layer to the rise of GEO by trialling cost-per-click (CPC) ads.
• ‘OpenClaw has ripped the AI dam wide open.’
• ‘Three is the magic number when it comes to AI tools.’
• ‘There will be three types of agency in the AI-era.’

Beyond these headlines, the focus of the June edition moves the conversation on from awareness to application, to explore how AI impacts how the industry works, learns, organises and creates value.

Highlights include:

• How AI is changing the briefing process, for better and worse.
• The new roles and responsibilities emerging across agencies as a result of AI.
• What it takes to equip people at every level with the skills to work effectively with and through AI.
• How adland should grapple with the environmental toll of AI in advertising production.

It also considers what true AI fluency looks like in practice when it is embedded in everyday workflows and behaviours, and how AI is beginning to shape culture itself, with implications for inclusion, representation and responsibility. And wrapping all this up, it provides an in-depth exploration of the IAB UK’s 'State of AI in Advertising' report that reveals an advertising industry moving quickly on AI adoption, but still grappling with trust, governance and structural change.