MullenLowe Group was named Effectiveness Network of the Year at the 2020 IPA Effectiveness Awards, picking up the coveted prize after winning three Awards. The win was announced at a virtual awards ceremony this evening (Monday 12 October).
MullenLowe Group took home three Bronze Awards across entries from MullenLowe London, MullenLowe Open and Mediahub UK, and were shortlisted for every entry that they entered into the 2020 Awards.
In a joint entry with the7stars, MullenLowe London helped wagamama target ‘Urban Butterflies’ with distinctive cinema ads, delivering 440,000 incremental customers in 2019, with an advertising return of £10.80 per £1 invested. MullenLowe London were also awarded Bronze for a cross MullenLowe Group entry, working with MullenLowe Open and Mediahub UK on NHS England’s ‘We Are the NHS’ campaign, which has driven over 10,000 applications to for NHS jobs and reduced the cost per applicant.
MullenLowe Group’s final Award of the evening was for MullenLowe London’s work with Independent Inquiry into Childhood Sexual Abuse (IICSA) and Bray Leino which helped establish the Truth Project as a safe space, leading to a four-fold increase in the numbers of adult survivors of child sexual abuse who have shared their personal experiences over a two-year period.
Congratulations to MullenLowe Group on being named Effectiveness Network of the Year at the 2020 IPA Effectiveness Awards. Their three case studies for NHS England, Truth Project and wagamama showcase the outstanding work and collaboration being done across the whole MullenLowe agency group.
The Special Prize for Effectiveness Network of the Year goes to the agency brand with at least two winning papers from at least two agency offices that accumulates the most judging points.
The IPA Effectiveness Awards are the world’s most rigorous and prestigious Awards scheme with entrants having to prove the payback of their communications activity. In total five gold, six silver and 14 bronze prizes, along with 10 special prizes, were awarded to companies internationally, including in Australia, Canada, mainland Europe and the UK.
All winning case studies are available to download from the IPA website or from WARC.
The 2020 IPA Effectiveness Awards are sponsored by Facebook, Google, Marsh, Newsworks, System 1, Thinkbox and Warc. The IPA Effectiveness Awards kick off the EffWorks Global 2020 Conference, which will feature an industry leading line-up of marketing effectiveness experts and cultural commentators present a mix of new effectiveness R&D, unique case studies, keynotes, panels and live Q&A’s across four afternoons of content.
Full list of 2020 IPA Effectiveness Awards Winners:
Special Prizes:
- Grand Prix (sponsored by Thinkbox):
- Effectiveness Network of the Year:
- MullenLowe Group
- Effectiveness Company of the Year:
- BBH
- The Simon Broadbent Prize for Best Dedication to Effectiveness (sponsored by System 1):
- Audi
- The President’s Prize for Best Contribution to Effectiveness through Technology:
- The Channon Prize for Best New Learning (sponsored by Newsworks):
- The Tim Broadbent Prize for Best International (sponsored by Google):
- Best Multi-Market (sponsored by Marsh):
- Best Small Budget (sponsored by Facebook):
- Best Use of Data (sponsored by WARC):
Gold winners:
- Audi by BBH - The value of Vorsprung durch Technik over four decades
- Diageo portfolio by Diageo - Marketing Catalyst: Creating a culture of marketing effectiveness
- Guinness (Diageo) by AMV BBDO - Guinness Made of More 2012-2019: Consistency x creativity
- John Lewis & Partners by adam&eveDDB and Manning Gottlieb OMD - John Lewis: An amazing decade
- Tesco by BBH and MediaCom - From running shops to serving customers: The Tesco turnaround story
Silver winners:
- Baileys (Diageo) by Mother and Carat - From forgotten icon to global treat
- Central Coast (Tourism Central Coast) by AFFINITY - Building a big billion dollar tourism brand through “Little Adventures”
- Gordon’s Gin (Diageo) by Diageo & Anomaly London - Legacy brand turned challenger: Doubling the size of a legacy brand by thinking like a challenger
- Heinz [Seriously] Good Mayonnaise (Kraft Heinz) by BBH - How Heinz [Seriously] Good Mayonnaise overcame the 'difficult second stage of launch' syndrome
- SickKids (Sick Kids Foundation) by Cossette - SickKids vs. Conventional fundraising
- Volvo (Volvo Cars UK) by Grey London and Mindshare - A defiantly Human success story
Bronze winners:
- Aldi UK by McCann Manchester and Gain Theory - Aldi 2010-2019: How taking an alternative path took Aldi from shame to pride
- Cotswold Co. by Creature - A leap beyond optimisation
- Formula 1 by Ogilvy - Unlocking the value of direct-to-fan for Formula 1
- Heineken 0.0 by Heineken, Publicis Italy and Starcom NL - Taking Heineken 0.0 to the parts other beers cannot reach
- KFC by Ogilvy Australia - Michelin Impossible: How an Aussie underdog took on the food establishment
- Lloyds Bank (Lloyds Banking Group) by adam&eveDDB and MediaCom - Lloyds Bank: The power of Pure Brand
- NHS England by MullenLowe London, MullenLowe Open and Mediahub UK - We are the NHS
- PPI Deadline (Financial Conduct Authority) by M&C Saatchi and Manning Gottlieb OMD - Billions to millions
- Royal Navy by ENGINE and Wavemaker London - Building a brand fit for the biggest decision of your life: Made in the Royal Navy
- Tango (Britvic) by VCCP - Rescuing Tango from a Sticky Situation
- The Campaign Against Living Miserably by adam&eveDDB - Breaking the silence: How an image, not an ad transformed the way the UK treats male suicide
- Truth Project (Independent Inquiry into Childhood Sexual Abuse – IICSA) by MullenLowe London and Bray Leino - Making the unspeakable speakable
- wagamama by MullenLowe London and the7stars - Stirring souls and selling bowls the wagamama way, through the secret power of cinema
- WaterAid by The Kite Factory - A partnership that has saved five million children’s lives and built a new model for fundraising
Last updated 17 April 2024