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Take the Effectiveness Escape Room challenge....

Use your knowledge of the 2020 IPA Effectiveness Awards to make it out of the locked room.

  • Published

    23 December 2020

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IPA publishes Advertising Works 25

Advertising Works 25 includes full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards.

  • Published

    3 December 2020

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2020 IPA Effectiveness Awards winners announced

Congratulations to the winners of the 2020 IPA Effectiveness Awards, who were announced during a virtual awards celebration. Five gold, six silver and 14 bronze prizes, along with 10 special prizes...

  • Published

    12 October 2020

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Audi awarded for Dedication to Effectiveness at IPA Awards

Audi was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2020 IPA Effectiveness Awards, for its continued success and commitment to effectiveness and evaluation.

  • Published

    12 October 2020

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MullenLowe Group named Effectiveness Network of Year at IPA Awards

MullenLowe Group was named Effectiveness Network of the Year at the 2020 IPA Effectiveness Awards, picking up the coveted prize after winning three Awards.

  • Published

    12 October 2020

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Cossette wins President’s Prize at IPA Effectiveness Awards for SickKids fundraising

Cossette was awarded the prestigious President’s Prize for creating a new blueprint for 21st Century fundraising for the Toronto Hospital for Sick Children (SickKids).

  • Published

    12 October 2020

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BBH and MediaCom bag IPA Effectiveness Awards Grand Prix for Tesco

BBH and MediaCom were awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix for transforming Tesco’s business and adding £4.3bn incremental revenue...

  • Published

    12 October 2020

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Binet to investigate share of search at EffWorks Global 2020

Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.

  • Published

    7 October 2020

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NHS England and Formula 1 among 2020 IPA Effectiveness Awards entries

NHS England, Formula 1 and Gousto are among 64 case studies to enter the 2020 IPA Effectiveness Awards.

  • Published

    10 June 2020

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IPA Effectiveness Awards entry deadline extended

The entry deadline has been extended until Tuesday 5 May due to the exceptional circumstances caused by the COVID-19 outbreak.

  • Published

    25 March 2020

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Stevie to put Spring into IPA Effectiveness Awards judging

Stevie Spring CBE will be Chairman of Judges for the IPA Effectiveness Awards 2020.

  • Published

    14 November 2019

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IPA members roar at Cannes Lions 2019

IPA members took home a combined 95 awards, including 20 Gold, at Cannes Lions 2019.

  • Published

    26 June 2019

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New IPA report reveals crisis in creative effectiveness

New research from one of the 'Godfathers of Effectiveness', Peter Field, reveals "award-winning creativity typically brings little or no effectiveness advantage".

  • Published

    19 June 2019

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IPA’s new film series dissects and showcases leading brands campaigns

Brand Stories on Film dissect some of the world’s biggest brand campaigns from IPA Effectiveness Awards.

  • Published

    19 March 2019

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BBH drives Audi to IPA Effectiveness Awards Grand Prix victory

BBH was awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix, for transforming Audi’s UK business and delivering their highest ever profit ROMI.

  • Published

    10 October 2018