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News
The book contains full versions of the Gold-winning Guinness, Laithwaites, McCain, Specsavers and Yorkshire Tea case studies, as well as summaries of a further 22 Silver and Bronze-winning papers.
Published
27 February 2025
Five Gold, seven Silver and 16 Bronze prizes, along with nine Special Prizes, were awarded to companies from the UK, USA, Australia and New Zealand across Not-for-profit, Global, Regional and...
7 October 2024
adam&eveDDB took home seven total prizes at the IPA Effectiveness Awards 2024 including the Grand Prix, The Channon Prize for Best New Learning and the Prize for Best Small Budget.
AMV BBDO changed perceptions of Guinness and brought the brand to a new audience, leading them to become the best-selling pint in the UK for the first time.
adam&eveDDB rebuilt the McCain brand over nine years by celebrating the joyful reality of family teatime, which delivered a 56% increase in sales value and a profit ROI of £1.48 per £1 invested.
13 IPA member agencies won a combined 54 Lions (including joint entries). This includes two Grand Prix, six Gold Lions, 26 Silver Lions, 19 Bronze Lions and one Titanium Lion.
25 June 2024
The 48 single and 31 joint case studies represent over £6bn of marketing spend from brands and span local, regional and global marketing communications from seven different markets around the world...
23 May 2024
Advertising and marketing experts from the US, Europe and Asia are among the illustrious names on the IPA Effectiveness Awards 2024 judging panel.
22 February 2024
IPA member agencies celebrated a successful Cannes Lions 2023 festival, with 20 agencies picking up a combined 78 awards (including joint entries). This includes three Grand Prix, 20 Gold, 26...
26 June 2023
Eight Gold, seven Silver and 13 Bronze prizes, along with 10 Special Prizes, were awarded to companies from the UK, USA, Australia, Canada and Chile across Not-for-profit and Global, Regional and...
10 October 2022
OMD Group has been awarded the prestigious title of Effectiveness Network of the Year at the 2022 IPA Effectiveness Awards after winning three highly coveted Awards. The group took home one Gold,...
adam&eveDDB were awarded the prestigious President’s Prize for Behavioural Change at the IPA Effectiveness Awards 2022 for driving the consumption of nearly 1bn extra portions of vegetables for ITV...
VCCP has been awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix at this evening’s gala ceremony (Monday 10 October), for rebuilding Cadbury’s...
IPA agencies enjoyed a successful Cannes Lions 2022, with 14 agencies picking up a combined 50 awards (including joint entries) across the festival. This includes four Grand Prix, one Titanium,...
27 June 2022
Entries span local, regional and global campaigns representing a variety of sectors from FMCG and media to Government.
9 June 2022
Patterson joins Harjot Singh and Jo Arden in presiding over the Client, Industry, and Technical Judging Panels.
17 January 2022
There is an opportunity to enhance the discussions about brand purpose by increasing the quantity and quality of evidence about whether or not purpose has contributed effectively to the desired...
Congratulations to the winners of the 2020 IPA Effectiveness Awards, who were announced during a virtual awards celebration. Five gold, six silver and 14 bronze prizes, along with 10 special prizes...
12 October 2020
Audi was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2020 IPA Effectiveness Awards, for its continued success and commitment to effectiveness and evaluation.
MullenLowe Group was named Effectiveness Network of the Year at the 2020 IPA Effectiveness Awards, picking up the coveted prize after winning three Awards.
Cossette was awarded the prestigious President’s Prize for creating a new blueprint for 21st Century fundraising for the Toronto Hospital for Sick Children (SickKids).
BBH and MediaCom were awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix for transforming Tesco’s business and adding £4.3bn incremental revenue...
