IPA offers its agencies free ABC membership

Offer worth up to £2,000 annually

The IPA has partnered with ABC to give its members free membership to ABC, worth up to £2,000 annually.

ABC releases audited data for media buyers, planners and owners to use when trading print, digital and event advertising. They’re also a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.

Registering your agency for free ABC membership gives you and your employees free access to:

  • Current and historic ABC data through the Data Hub.
  • Current and historic publisher certificates using the search bar at abc.org.uk
  • An email link to ABC’s Consumer Magazine report as soon as it’s released
  • ABC’s Consumer Magazines report early (on request - under 24-hour embargo)
  • The option to access monthly Private Agency Report for National Newspapers (under NDA)
  • Online and in-person training
  • The chance to contribute to industry-agreed standards

ABC membership is essential. It gives our teams access to trusted data and expertise, supporting us to optimise spend for our clients. I’d recommend it for any media agency.

Anthony Gibson-Watt, Investment Director, Zenith Media

Knowing that ABC is a JIC run for and by the industry, providing trusted independent data to industry-agreed standards makes ABC membership a must-have for any IPA agency.

Belinda Beeftink, Research Director, IPA
Claim your free ABC membership and register your agency
Last updated 21 June 2022