The IPA has partnered with ABC to give its members free membership to ABC, worth up to £2,000 annually.
ABC releases audited data for media buyers, planners and owners to use when trading print, digital and event advertising. They’re also a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.
ABC membership is essential. It gives our teams access to trusted data and expertise, supporting us to optimise spend for our clients. I’d recommend it for any media agency.
Knowing that ABC is a JIC run for and by the industry, providing trusted independent data to industry-agreed standards makes ABC membership a must-have for any IPA agency.