Ear To The Ground and House 337 join IPA membership

The agencies were elected into IPA membership at the December 2022 Council meeting.

The IPA are pleased to announce that Ear To The Ground and House 337 were elected into IPA membership at its quarterly Council meeting on 6 December.

Introducing our new members:

Ear to the Ground:

Having reformed the agency five years ago as we fully launched our Fan Intelligence offer for brands across sports, esports and gaming, we’ve experienced growth and a maturing of the agency – and are now the lead strategic and creative agency for New Balance football globally and the lead influencer and sponsorship agency for PlayStation globally.

We are keen to continue to grow and develop as a business, and see the IPA as integral to that as we listen and learn from other experts in the community. We’re also eager to be part of the conversation and action within the IPA, sharing our own experiences, perspectives and skill sets, so we can collectively bring about positive change in our industry. We’re also excited to offer wider opportunities to our team to connect with the wider industry community, and get first-class training through the IPA.

House 337:

As Engine Group and WCRS before that we have long been members of the IPA. We recognise the valuable work that the organisation does to support the industry and benefit from its services around training and industry forums.

I’m delighted to welcome Ear to the Ground and House 337 into IPA membership. With a focus on sports, esports and gaming Ear to the Ground are experts in some of the most exciting areas of growth in our industry. Following the reorganisation of Engine Creative and ODD Group into House 337 I am thrilled that our long-time IPA members will continue to be a part of the IPA community for many years to come.

Patrick Mills, Director of Membership & Professional Development, IPA
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Last updated 17 April 2024