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The guidance outlines how the DMCCA updates UK consumer protection enforcement, expanding the CMA’s powers and increasing agencies’ potential liability for misleading advertising practices.
Published
5 January 2026
The CMA’s new price transparency guidance explains how businesses must clearly present total, non‑misleading prices, including all mandatory charges, in advertising and consumer communications,...
ASA ruled on a number of ads and found them misleading because they exaggerated the price of hotel rooms. Ads for Ibis hotels, Booking.com, Hilton and Travelodge which stated “[name of hotel} rooms...
