From uncertainty to pride: a parent’s view on creative careers

Why creative careers deserve confidence and trust

Kevin Malton, father of Abbie Malton, Creative at Drummond Central in Newcastle, reflects on his daughter’s journey into the creative industries and how his perspective has evolved.

Initially apprehensive about her choosing a creative career, Kevin shares how seeing Abbie thrive has reshaped his view, giving him confidence in the opportunity, stability and impact the industry can offer. He now speaks with pride about her achievements and believes advertising represents a compelling and viable career path, not just for his daughter, but for young people more broadly.
Last updated 31 March 2026