Equality, Diversity and Inclusion affects every stage of creating work, from the initial client brief through to the final advertising material. Everyone should be aware of all verbal and written language used.
We advise all clients and agencies to discuss and review their equality, diversity and inclusion policies and agree to these prior to any work being briefed to the agency or third party production partners being engaged.
ED&I affects every stage of creating work, from the initial client brief through to the final advertising material. Everyone should be aware of all verbal and written language used.
Care should be taken with regards to language and cultural considerations within the script, how that might be translated onto screen or in imagery, and the cast that you will use to portray it.
Make sure that ED&I and cultural considerations are taken into account when producing mood boards/films, animatics, photomatics.
Be aware of references being used and how those can unconsciously begin to direct the casting long before production begins.
Production company and any other 3rd party suppliers should be made aware of both the client and agency DE&l policies, and requirement for ED&I, both in front and behind camera.
Throughout the casting process, individuals must not be discriminated against because of their sex, race (including colour, nationality, ethnic or national origins), disability, sexual orientation, gender reassignment, religion or belief, age, marriage or civil partnership status or pregnancy or maternity (known together as “protected characteristics").
Discuss crew ED&I with production company
Credit: IPA Production Group.
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