Managing Director, Mondelēz Kinh Do Vietnam
Anil Viswanathan is Vice President and Managing Director of Mondelēz Kinh Do Vietnam. Anil is responsible for driving the Vietnam business while also being part of the SEA Leadership team. He has assumed this position from Sep 1, 2022.
Prior to this, Anil was the CMO at Mondelez India Foods Private Ltd. Anil was a part of the India BU Leadership Team and was responsible to drive a consolidated Snacking strategy with holistic management of all marketing levers, that included Insights, Analytics, Equity, Innovation and Activation, in line with Mondelez International’s "Local first, but not Local only" approach to business. Anil also led the Consumer Digital practice for the business where he worked closely with the BU & Global technology teams in driving the digital transformation agenda for the business.
In the past 4 years, Anil drove marketing and creative excellence with his teams & partner network to create some of the most popular brand campaigns that won at multiple platforms like Effies India, Effies APAC, D&AD, One Show, MMA Smarties, IBLA etc. Most prominently at Cannes 2022 & 2023 where the work on Cadbury Celebrations won India’s first ever Titanium Cannes Lion and along with multiple other Cannes Lions. For his work, Anil has received the CMO of the year award in India at several ad forums.
Anil joined Mondelez India in May 2000 as a management trainee and has spent more than two decades in the company, across a variety of roles including Sales, Brand & Category marketing, Strategy and New Business Development. Over the last 20+ years, he has acquired several functional and shaping experiences across categories (Chocolates, Biscuits), functions (Sales, Marketing & Strategy) and geographies before returning to India in 2017. Anil was also a part of the Global Chocolate Team driving chocolate innovation based out of Zurich, Switzerland.
Anil holds an MBA in Marketing & Finance from IIM, Calcutta and a bachelor’s degree in Mechanical Engineering from IIT, Madras. He is married to Sangeetha, who works in the Non-Profit sector and they have a 14-year-old daughter, Suhasini.