VP, Strategy Director, BBDO New York
Raheal is a VP Strategy Director at BBDO New York (remotely based in LA) with a versatile background in advertising across retail, tech, beauty, spirits, and entertainment. She currently leads strategic planning for BBDO’s Bacardi Limited accounts where she’s responsible for crafting culture-forward global marketing campaigns, many of which have been recognized with several industry awards.
Before joining BBDO, Raheal also spent several years at 1000heads leading strategy for Google and Snap Inc. accounts. Her contributions have not only driven impactful results for clients, but also significantly propelled global business growth for the agency.
Raheal's expertise is comprehensive and spans across brand, social and influencer strategy. Infusing her work with a genuine love for culture and creativity, she is dedicated to building brands and campaigns that go beyond conventional approaches. Her solutions include: diving into cultural nuances to resonate with niche audiences and communities, building advocacy programs that drive business impact; inserting brands into the worlds of music, art and fashion; leveraging tech innovation to propel cultural conversations, and beyond.
Recognized as a Business Insider Rising Star, Raheal is a continuous learner who strives for creative excellence that transcends the confines of advertising and marketing. She doesn't just build impactful connections between brands and consumers; she is on a quest to create authentic brands that become an integral part of culture itself.