Alex Uprichard
IPA City Head for Leeds & Yorkshire | Managing Director, IMA HOME
Alex was previously Channel Director at IMA-HOME, but started in the industry as a TV Planner Buyer, before becoming Sponsorship and Partnership Director for media owner Viacom. Prior to joining IMA-HOME, Alex founded an online parenting community, which was latterly acquired by Emma’s Diary.
Over the past year, Alex has been active in a range of projects across the business, most recently launching IMA-HOME’s Equality, Diversity & Inclusion initiative, its internal learning academy, and being a driving force behind the agency’s Great Place to Work accreditation. Attracting and retaining brilliant people to the agency is key for future success, so nurturing a collaborative and supportive culture remains a priority moving into 2023.