Alex Uprichard
IPA City Head for Leeds & Yorkshire | Managing Director, IMA
Alex was previously Channel Director at IMA, but started in the industry as a TV Planner Buyer, before becoming Sponsorship and Partnership Director for media owner Viacom. Prior to joining IMA, Alex founded an online parenting community, which was latterly acquired by Emma’s Diary.
Over the past year, Alex has been active in a range of projects across the business, most recently launching IMA’s Equality, Diversity & Inclusion initiative, its internal learning academy, and being a driving force behind the agency’s Great Place to Work accreditation. Attracting and retaining brilliant people to the agency is key for future success, so nurturing a collaborative and supportive culture remains a priority moving into 2023.