IPA City Head for Birmingham and the Midlands | Managing Director, Cogent
Gareth is Managing Director at the Cogent Group, the home of Cogent, Junction Eleven, Made By Sonder and The Fold.
After short stints in the jewellery and music industries, Gareth's agency career began 20 years ago. In that time he has been in business development and agency growth roles at agencies including Weapon7, Frukt, The Marketing Store and FiveByFive.
Gareth joined Cogent in 2015, returning to the agency where he‘d had his first taste of the advertising industry as a 14-year-old on work experience! Now part of the team leading the Cogent Group, he remains focused on growth through new business, client development, talent pipeline development and creative community building through The Fold.