James Ray
IPA City Head for Bristol, Cardiff and the South West | CEO, Armadillo
James Ray is Chief Executive Officer of Armadillo, the award-winning, independent CRM agency headquartered in Bristol, whose clients include McDonald's, Disney, P&O Cruises and Cunard.
Joining Armadillo in 1996, James rose from Account Executive through to Managing Director, and in 2017 he became CEO after leading a successful management buy-out. His expert knowledge and drive have seen him spearhead Armadillo’s evolution into one of the UK’s most successful independent CRM specialists.
With a hybrid of skills and experience covering data, planning, and client service, James is a leader who delivers inspired strategic direction with a down-to-earth attitude.