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Ad Net Zero Essentials Certificate (UK)

Best practice in sustainability for advertising professionals.

Please note that the Ad Net Zero Essentials Certificate is being discontinued and replaced by the IPA Sustainability Essentials Certificate.

The IPA Sustainability Essentials Certificate is designed to introduce UK candidates to sustainability, from climate crisis to what it means to be a sustainable agency and best practice advertising practitioners.

The qualification compliments Agents of Change, the IPA sustainability report and accompanying toolkit identifying industry barriers and how to approach them.

The qualification offers

This qualification is still under development. Below is a rudimentary outline of what will be covered. Please note that this is subject to change.

  • An overview of the climate crisis and why it matters for agencies today.
  • Key data and research on environmental, social and sustainability issues within advertising.
  • Insight into what makes a truly sustainable agency, from wider business practices to advertising-specific responsibilities.
  • Practical guidance on communicating sustainability effectively and avoiding greenwashing.
  • A variety of engaging content formats, including interactive activities.
  • Clear, actionable takeaways to apply in day-to-day work.

Please register your interest to be notified when Sustainability Essentials Certificate is open for bookings. For any further information please contact [email protected].

Webinar: How to shape a sustainable agency

Get a first look at our new course in the webinar How to shape a sustainable agency and uncover practical ways to future‑proof your agency in a rapidly changing industry. Discover how sustainable thinking can elevate your work, strengthen your teams, and drive long‑term growth.

The pressing challenge of climate change requires a system-wide and fundamental response from our industry to change the way we work in order to change the work we make. This new training qualification arrives at the right moment for us to take responsibility as individuals to learn and put into practice techniques and approaches that are all geared towards positive climate action. I encourage everyone in our industry, from brands through to agency teams, from media-owner sales teams to ad tech providers, to take the time to achieve this qualification.