Agathe Guerrier

Global Chief Strategy Officer, TBWA\Worldwide, USA

Agathe is the Chief Strategy Officer for TBWA\Worldwide, leading strategy across the global collective. Her core remit is the ongoing evolution of the agency’s Disruption® methodology and DisruptionX operating system, alongside heading up brand and business strategy, creative experience design, TBWA’s cultural intelligence unit, Backslash, and its connected intelligence platform, Knowledge. She plays a critical role in shaping Disruptive, business-building creative outcomes within the collective, and ensuring unconventional thinking at every step across clients’ experience ecosystems.

Agathe began her career at France’s BETC Euro RSCG before crossing the Channel to join Mother in London. She then moved to BBH London, where she spent five years and quickly rose through the ranks to the agency’s leadership team, becoming Head of Strategy and Managing Partner. She has led strategy for some of the world’s most creatively progressive brands, including Axe and The Guardian. Agathe also ran BBH’s global R&D unit and renowned publishing platform, BBH Labs.

Before joining TBWA, Agathe spent the past three years at BBH LA as Head of Strategy, focusing on disruptor brands in the entertainment and technology space including T-Mobile, Google, Quibi and NBC Universal. She was also instrumental in developing and piloting BBH LA’s brand-owned IP model (BBH Entertainment), which pioneered new ways for brands to partner with Hollywood creators and put shows on air - Girls Room, a show developed for Dove and written by Lena Waithe, picked up the prestigious Tribeca X awards for Best Series in 2020, and Exposure, a Hulu show developed by Samsung and BBH Entertainment, has just been renewed for a second season.

Last updated 21 January 2022