2022 Effectiveness Awards Judges

The client, industry and technical judges rewarding campaigns that have proved the commercial power of their ideas and demonstrated their marketing payback.

The Effectiveness Awards are the most rigorous and revered competition of their kind, with participating agencies, clients and media owners proving that their communications activity has paid back.

Chairman and Convenors of Judges

The President and Chief Revenue Officer of Salesforce, Gavin Patterson, joins Convenor of Judges Harjot Singh and Deputy Convenor Jo Arden in analysing the submissions into the Awards.

Gavin Patterson

Gavin Patterson

President & Chief Revenue Officer, Salesforce

Harjot Singh

Harjot Singh

Global Chief Strategy Officer, McCann

Jo Arden

Jo Arden

Chief Strategy Officer, Ogilvy UK

Client Judges

Adenike Adebola

Adenike Adebola

Marketing & Innovation Director, Guinness, Nigeria

Philip Almond

Philip Almond

Executive Director of Fundraising & Marketing, Cancer Research, UK

PT Black

PT Black

Senior Director, Integrated Media EMEA, Nike, Netherlands

Ranjana Choudhry

Ranjana Choudhry

VP Advertising & Social Media, Wakefern Food Corp, USA

Patricia Corsi

Patricia Corsi

Global Chief Marketing and Digital Officer, Bayer Consumer Health, Switzerland

Heather Clark

Heather Clark

Senior Vice President of Mass, Direct & Digital Marketing, SickKids

Adrian Farina

Adrian Farina

Chief Marketing Officer, Visa Europe, UK

Andrew Geoghegan

Andrew Geoghegan

Chief Marketing Transformation Officer, PZ Cussons, UK

Claire Sadler

Claire Sadler

Chief Marketing and Fundraising Officer, British Heart Foundation, UK

Aline Santos

Aline Santos

Chief Brand Officer and Chief Equity Diversity & Inclusion Officer, Unilever, UK

Angelique Waker

Angelique Waker

Director of Brand & Marketing Effectiveness, Bupa, UK

Crystal Zerrenner

Crystal Zerrenner

Chief Growth Officer, Thinx, USA

Industry Judges

Dr. Katie Best

Dr. Katie Best

Director, Katie Best Associates, UK

Lesley Bielby

Lesley Bielby

Co-Chief Executive Officer, Chief Strategy Officer , DiMassimo Goldstein, USA

Shazia Ginai

Shazia Ginai

Chief Executive Officer, Neuro-Insight, UK

Simon Gregory

Simon Gregory

Joint Chief Strategy Officer, BBH London, UK

Agathe Guerrier

Agathe Guerrier

Global Chief Strategy Officer, TBWA\Worldwide, USA

Catalina Gutiérrez M.

Catalina Gutiérrez M.

Digital Director, Edelman, Colombia

James Hankins

James Hankins

Global VP Marketing & Planning, Sage, UK

Loz Horner

Loz Horner

Strategy Partner, Lucky Generals, UK

Richard Huntington

Richard Huntington

Chief Strategy Officer, Saatchi & Saatchi, UK

Ben Jaffé

Ben Jaffé

Chief Strategy Officer, FCB Inferno, UK

Lin Liu

Lin Liu

Chief Product Officer, MediaCom, China

Jason Lonsdale

Jason Lonsdale

Chief Strategy Officer, Deutsch LA, USA

Claire Miller

Claire Miller

Global Head of Strategy and Analytics, Lego Agency

Karen Nelson-Field

Karen Nelson-Field

Founder & Chief Executive Officer, Amplified Intelligence, Australia

Dr. Cathy Nguyen

Dr. Cathy Nguyen

Senior Marketing Scientist, Ehrenberg-Bass, Australia

S. Subramanyeswar

S. Subramanyeswar

Chief Strategy Officer APAC, Mullenlowe Group

Karl Salibi

Karl Salibi

Chief Strategy and Growth Officer, Publicis Communications MEA, UAE

Ivette Sanz Osso

Ivette Sanz Osso

Managing Director, Business Strategy & Client Excellence Leader, Marina Maher Communications and RXMOSAIC, USA

Carla Serrano

Carla Serrano

Chief Strategy Officer, Publicis Groupe, USA

David Tang

David Tang

Chief Executive Officer, DDB Asia, Singapore

Helen Trickey

Helen Trickey

Managing Partner, Conspiracy of Love

Anna Vogt

Anna Vogt

UK Chief Strategy Officer, VMLY&R, UK

Sarah Walker

Sarah Walker

Chief Business Strategy Officer, Essence, UK

Karl Weaver

Karl Weaver

Chief Commercial Officer, What’s Possible Group, UK

Dan White

Dan White

Brand Consultant and Author, The Smart Marketing Book, Brand Consultant, UK

Cat Wiles

Cat Wiles

Chief Strategy Officer, Cossette, Canada

Denise Wong

Denise Wong

Chief Executive Officer, One & All Agency, USA

Erica Yahr

Erica Yahr

Chief Strategy Officer, McCann NY, USA

Technical Judges

Andy Brown

Andy Brown

Chief Executive Officer, The Attention Council, UK

Stephen Cookson

Stephen Cookson

Founder & Director, Sophometrics, UK

Harry Davison

Harry Davison

Manager, UK Marketing Science, Meta, UK

Sally Dickerson

Sally Dickerson

Chief Effectiveness Officer, OMG, UK

Ben Dudley

Ben Dudley

Director, Business Analytics, GoDaddy, UK

Kathy Dykeman

Kathy Dykeman

Global Head of Client Measurement, Amazon, USA

David Grainger

David Grainger

Chief Strategy Officer, iProspect, UK

Corinna Grant

Corinna Grant

Chief Client Officer & Managing Director, Independent Marketing Sciences, UK

Marc Guldimann

Marc Guldimann

Founder & Chief Executive Officer, Adelaide, USA

Philip Hambach

Philip Hambach

Director Global Consumer Strategy, adidas, Germany

Matt Hill

Matt Hill

Director of Research & Planning, Thinkbox, UK

Louise Horner

Louise Horner

Head of Quantitative Research, Acacia Avenue, UK

Grace Kite

Grace Kite

Economist & Founder, Magic Numbers, UK

Oliver Kunze

Oliver Kunze

International Data Director, TBWA\Worldwide, UK

Sameer Modha

Sameer Modha

Data & Effectiveness Lead, Commercial Strategy Team, ITV, UK

Koen Pauwels

Koen Pauwels

Distinguished Professor of Marketing and Co-Founder of the DATA Initiative, Northeastern Uni, USA

Giovanni Romero

Giovanni Romero

Global Head Of Integrated Analytics, Mindshare, UK

Stephen Taylor

Stephen Taylor

Joint Chief Strategy Officer, VCCP Media, UK

Dr. Richard Thomson

Dr. Richard Thomson

Head of Analytics and Measurement, Finance/Services/Travel UK, Google, UK

Olena Topilnytska

Olena Topilnytska

Director of Insight & Innovation EMENA, Nestlé Purina, Switzerland

Marc Vermut

Marc Vermut

VP, The Knowledge Lab, Neustar, USA

David Wright

David Wright

Senior Marketing Effectiveness Consultant, IRI, UK