The Effectiveness Awards are the most rigorous and revered competition of their kind, with participating agencies, clients and media owners proving that their communications activity has paid back.
Chairman and Convenors of Judges
The President and Chief Revenue Officer of Salesforce, Gavin Patterson, joins Convenor of Judges Harjot Singh and Deputy Convenor Jo Arden in analysing the submissions into the Awards.
Client Judges
PT Black
Senior Director, Integrated Media EMEA, Nike, Netherlands
Andrew Geoghegan
Chief Marketing Transformation Officer, PZ Cussons, UK
Aline Santos
Chief Brand Officer and Chief Equity Diversity & Inclusion Officer, Unilever, UK
Angelique Waker
Director of Brand & Marketing Effectiveness, Bupa, UK
Industry Judges
Catalina Gutiérrez M.
Digital Director, Edelman, Colombia
Ivette Sanz Osso
Managing Director, Business Strategy & Client Excellence Leader, Marina Maher Communications and RXMOSAIC, USA
Anna Vogt
UK Chief Strategy Officer, VMLY&R, UK
Erica Yahr
Chief Strategy Officer, McCann NY, USA
Technical Judges
David Grainger
Chief Strategy Officer, iProspect, UK
Oliver Kunze
International Data Director, TBWA\Worldwide, UK
Sameer Modha
Data & Effectiveness Lead, Commercial Strategy Team, ITV, UK
Koen Pauwels
Distinguished Professor of Marketing and Co-Founder of the DATA Initiative, Northeastern Uni, USA
