Chief Strategy Officer, Publicis Groupe, USA
Carla Serrano is Chief Strategy Officer, Publicis Groupe and CEO, Publicis NY. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.
Carla is also President of Le Truc, a center of excellence designed to fuel the organization’s creative offering. In addition, Carla is a member of the Publicis Groupe Management Committee and the BBH Global Board.
Carla is constantly looking at ways to reinvent old systems and structures to create better experiences for our talent. She has driven several key initiatives for the Groupe, including Marcel, our global AI connectivity platform which enables a stronger sense of community and supports employees’ development journeys; as well as Work Your World, which allows employees to work from any country for 6 weeks a year.
Carla has a true passion about mentoring the next generation and advancing the DE&I agenda. She sits on the Publicis Groupe Diversity Progress Council and is a mentor in both the 4A’s Vanguard Program and Adweek’s Executive Mentor Program. Carla is on the Effie Worldwide Board of Directors and is a mentor for their Global Marketing Effectiveness Bootcamp. She was recently named one of Crain’s Most Powerful Women in New York and Ad Age’s Women to Watch.