Chief Commercial Officer, What’s Possible Group, UK

Over more than 25 years Karl Weaver has built businesses in the marketing sector and has a successful track record as a transformational leader and advisor to boards.

Karl has worked at WPP, Dentsu and Publicis. He helped establish and grow Data2Decisions, leading to a successful sale to Dentsu in 2012. In 2016 he became Chief Growth Officer for Dentsu and Chair of Vizeum. In 2017 he was appointed CEO of Isobar’s UK operations (including offshoring capabilities in Bulgaria and India), leading a team of 500+ digital transformation experts combining technology and customer experience.

More recently he was CEO of Publicis UK’s data operations, including establishing products that bridged data and creative, and integrating the Epsilon business.

Now Karl is Chief Commercial Officer for What’s Possible Group, working with fast-growing ambitious brands. With a unified group of businesses What’s Possible unlocks the potential of cross-discipline innovation and diverse approaches.

Karl has co-authored several award-winning papers including an IPA Effectiveness Grand Prix. He has been an IPA technical judge and an advisor for Cannes Effectiveness Lions. His experience in acquiring and integrating businesses has led to him being an angel investor and board advisor for several independent companies.

Last updated 11 April 2022