Chief Strategy Officer, Saatchi & Saatchi, UK
Richard is the Chief Strategy Officer for Saatchi & Saatchi. A planner by trade he has spent the last 30 years guiding the brands of three of the most iconic UK agencies, AMV.BBDO, HHCL and Saatchi & Saatchi.
Responsible for the agency’s overall strategic output and the effectiveness of its work, Richard specialises in brand strategy for complex organisations with multiple stakeholders and large employee bases including BT, EE, Direct Line and HSBC.
He also looks after Saatchi & Saatchi’s IP output and sponsors Saatchi Open, the agency’s entry level programme aimed at opening-up the ad industry to more diverse talent.
Richard is a regular commentator on brands, strategy and advertising through adliterate, live performances and columns and articles for trade and national press. He is also a trustee of LIFT, London’s international performing arts festival.