Senior Marketing Effectiveness Consultant, IRI, UK
David is a marketing effectiveness specialist with 12 years of experience across media, data, and technology. David is passionate about helping brands make more informed investment and strategy decisions and has worked in the UK and North America within media agencies, independent consultancies and is currently working at IRI, a leading data and technology company in the FMCG sector.
At IRI David heads the Delivery and Solutions media team focusing on marketing mix modelling, geo-test experiments and customer loyalty card analysis; David and IRI were also one of the founding and contributing partners of the Analytics Research Community (ARC) project which was presented at the IPA Effweek in Oct 2021.