Global Head Of Integrated Analytics, Mindshare, UK
Giovanni leads the Analytics practice for Mindshare globally, with a career that includes on-the-ground projects on over 30 markets tackling issues such as market, consumer and competitive strategy, proposition and pricing, data measurement and optimisation of marketing investment and more recently applied data science, cloud implementation and digital transformation. He has a Masters in Economics and Business and is candidate to PhD in Economics from the University of Toronto. He has lived in 4 countries, and before joining Mindshare, he worked with Kantar, a strategic research company and McKinsey & Co, a leading management consultancy.