Director of Research & Planning, Thinkbox, UK
Funded by the commercial TV companies, Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Thinkbox works with the marketing community with a single ambition: to help advertisers and agencies get the best out of today’s TV.
Prior to joining Thinkbox in 2015 Matt worked at Channel 5, heading up their Planning & Insight team and representing the broadcaster at the BARB board. Prior to C5 he had roles at Virgin Media and Attentional.
Recent Thinkbox research studies include the TV playbook for online brands, which explores the role that TV advertising plays for online born brands looking to step-change their growth, ‘Signalling success’ which unravels the relative ability of different media environments to deliver implicit signals of brand strength, ‘Demand Generation’ which drew on Group M’s econometric databank of £1.4Bn of media spend across 50 brands to uncover the principles of planning for effectiveness & ‘The Age of Television’, which untangles the role video plays in our lives and the need states which define our video viewing habits.