VP Brand Planning, Jellyfish
Tom is a marketing and communications strategist with over two decades of experience in some of the world’s best communications agencies whose Marketing Week columns and blog posts on creative effectiveness are required reading in the industry.
He’s now VP Brand Strategy at the new-era marketing performance company Jellyfish, where he helps bridge the divide between brand and performance marketing thinking and practice to deliver more effective marketing across their global client portfolio.
He has won numerous Gold and Silver IPA Effectiveness Awards, two Grand Prix at the Marketing Society Awards, and the first-ever Cannes Creative Effectiveness Lion for campaigns for brands such as McDonald’s, Sainsbury’s, Barclays and John Lewis. He is in demand as a speaker at major marketing industry events, including Cannes Lions, Google Firestarters and the IPA’s Effweek.
Before moving to Jellyfish, he was Executive Strategy Director and Head of Effectiveness at adam&eveDDB, where he worked alongside ‘Godfather of Effectiveness’ Les Binet. Prior to that he spent seven years at BBH London, three at Leo Burnett and ten at AMV BBDO.