VP Data Science, Jellyfish
With over a decade of experience in data science, media measurement, and Marketing Mix Modeling (MMM), Di spearheads the global data science capability at Jellyfish. As a leader in ad effective measurement, Di is passionate about bringing best-in-class measurement solutions to clients by leveraging advanced analytical models to drive business planning decisions with measurable outcomes. With a commitment to staying at the forefront of industry trends and technological advancements, Di is focused on delivering cutting-edge solutions that empower businesses to thrive in today's dynamic marketplace.