Head of Marketing Science, PHD
Georgia Protopapa is the Head of Marketing Science at PHD, with a career in analytics spanning over 14 years. Her expertise lies in leading a dynamic team of analysts dedicated to delivering cutting-edge MMM (Marketing Mix Modelling), forecasting, geo testing and scenario planning solutions tailored to meet the diverse needs of clients.
Georgia's professional journey is marked by her deep commitment to bridging the gap between data-driven insights and strategic marketing decisions. This commitment has enabled her to work hand in hand with some of the world's most iconic brands across a spectrum of industries, including entertainment, finance, automotive, and retail. Notable collaborations include BT, VW, AXA, TUI, Waitrose, Warner Bros Discovery, Chanel, and the British Heart Foundation.
Beyond her role at PHD, Georgia is recognized as a thought leader in the marketing community. She is a regular speaker at DMA events, where she shares her insights on media measurement and effectiveness, contributing to the wider discourse on marketing accountability and investment.