Alexia Clifford is a purpose-driven marketing leader with over 20 years’ experience across government, health and charity sector roles. She has led some of the UK’s most impactful public health campaigns – including Change4Life, Stoptober and Every Mind Matters – and pioneered award-winning digital tools such as the Couch to 5K app. A trustee of the Centre for Ageing Better and a member of the ASA’s Industry Advisory Panel, Alexia has been named one of Campaign’s “Power 100” for six consecutive years.