Katherine Paterson

2026 Effectiveness Awards Judges

Marketing and Customer Director, B&Q

Katherine began her career in Marketing and Sales with MARS – before moving into retail with ASDA where she held both E-commerce and Marketing Director roles, ahead of a brief spell with B&Q in 2010. She then moved to Hobbycraft as their Marketing and Digital Director where she spent 10 years, before an interim position as Chief Marketing Officer with Jollyes, the pet care company. Her experience spans both large corporate environments as well as smaller, more entrepreneurial businesses backed by private equity. Katherine was appointed to the B&Q board in April 2025.

Last updated 17 June 2026