Simon Valcarcel

2026 Effectiveness Awards Judges

Marketing Director, Virgin Media O2

Simon Valcarcel is a Spurs, Oasis and Star Wars fan who works for Virgin Media O2 as Marketing Director, in that order. Now that Oasis have finally reformed, he spends his time defining and leading the marketing strategy and execution for Virgin Media O2. Before VMO2, Simon spent five years at TalkTalk, helping turn the brand into a household name through The X Factor sponsorship and a Disney partnership tied to one of his favourite Pixar films, WALL-E. He is passionate about brilliant creative, media planning, understanding what makes customers tick and innovation. Simon is also a member of ISBA’s Executive Committee, a senior sponsor for DE&I within VMO2, and part of a UK government working group shaping AI policy in marketing.

Last updated 17 June 2026