Nic English is Head of Effectiveness Solutions at M+C Saatchi, leading the methodology behind the agency’s Return on Cultural Power proposition. With over 13 years of experience measuring the business impact of marketing investments and activations across digital channels.
His primary expertise lies in looking combining experimental design and advanced measurement techniques with unconventional datasets to understand what truly drives consumer behaviour.
His experience spans all forms of marketing measurement including marketing mix modelling, causal inference, and AI-mediated measurement across start-up Squawka, agencies adam&eveddb and VML as well as client-side over a four year span with Nike.