Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.
Practical resources to facilitate IPA President Josh Krichefski's ‘People First’ agenda - to boost the overall health and wealth of the agency business.
What the advertising industry can learn about clear and concise communication.
A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.
Help to you refine your entry
The following guides have been written by Effectiveness leaders, previous winners and former Awards Convenors.
Additionally, insight is available from previous IPA Effectiveness Awards Winners, see 2018, 2020 and 2022 winners, among others.