Begoña Fafian
Knowledge & Insights Director, Western Europe, Coca-Cola
Begonia Fafian started her career 25 years ago in marketing, enjoying her time in SC Johnson Wax, Colgate and Coca-Cola Branding Departments and, in 2004, she transferred into Insights and Research in Coca-Cola. She is a strong believer in the added value of information and that insights need to be brought to live and influence business decisions. Since 2015 Begonia, a Spanish native based in London, has been in charge of being the actionable voice of the consumer for the 12 countries that configure Western Europe.