Rachel Walker
Chief Strategy Officer
Rachel began her IPA Effectiveness paper writing career whilst a junior strategist at BMP DDB Needham, learning from some of the greats.
Since then she has achieved a clean sweep at IPA Effectiveness awards, with every story she has authored or co-authored landing a win. Her IPA papers have been awarded the full rainbow of Grand prix, Gold, Silver and Bronze, for brands as diverse as HEA Drugs Education, Sensodyne, Pronamel, Daewoo cars, Sixt rent a car, and Tango.
Additionally, she has twice been an author on Grand Prix winning Marketing Society entries. Her wins also extend to APG creative strategy and Effies in UK and Australia. Her most recent awards innings whilst CSO at Saatchi & Saatchi Australia, was the 2025 Effies, which resulted in 8 wins – two of which she personally wrote - and runner up Agency of the Year.
As Head of Strategy and Chief Strategy Officer, she has led strategy teams, mentored strategists on their winning awards papers, and judged Effies, FAB and Award Awards.