As part of her IPA President's agenda to celebrate the contribution creativity makes to business success, the economy and UK culture, BBH CEO Karen Martin has introduced a new Creative Award as part of the prestigious IPA Effectiveness Awards. The new award will recognise the vital role of creativity in driving business success and celebrate the people behind the work that delivers tangible results.
This award is part of the IPA Effectiveness Awards. It is awarded by judges to recognise campaigns that demonstrate exceptional creative effectiveness.
Over the next two years, I will be on a mission to fiercely protect, nurture and champion creativity in all its forms. Let’s put it at the heart of everything we do. Because it isn’t a nice to have. It’s all we have.
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The woman who walked around Soho
IPA President and BBH CEO Karen Martin delivers her manifesto against the backdrop of iconic Soho streets. Wearing her signature leopard-print coat, she is making a passionate case for restoring human creativity at the heart of UK advertising.
Award Winning Creative
As part of her IPA President's agenda to celebrate the contribution creativity makes to business success, the economy and UK culture, BBH CEO Karen Martin has introduced a new Creative Award as part of the prestigious IPA Effectiveness Awards.
Creative Essentials Certificate
For creatives just starting out in their career. Across eight sessions, you’ll explore what makes great work, why your role matters, and how to get clients excited about your ideas. Part of IPA President Karen Martin's agenda to put creativity back at the heart of the IPA, and our industry.
Creative Effectiveness Research
Creative quality is one of the biggest factors determining the financial impact of campaigns. A range of presentations and reports analysing the evidence and best practice for developing the most effective creative approaches to advertising.
Contact
Please get in touch with our Awards team, if you need any support or further information.
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