Planning with JICMAIL in a multichannel world

Join JICMAIL at the IPA on 27th March (08:30 for a 09:30 start until 11am) to see industry experts demonstrate how JICMAIL provides new insights into how mail performs within a multichannel world. You will also hear new guidance on econometric best practice and see latest use cases from advertisers and agencies.


Richard Shotton, behavioural scientist and author, will explore how insight from JICMAIL can be used to unpick how and why mail drives consumer behaviour.

The full agenda:

  • 8.30am – Registration and refreshments
  • 9.30am – Welcome & Introduction – Mark Cross, Engagement Director, JICMAIL
  • 9.40am – Richard Shotton, Author and Behavioural Scientist, Keynote Speaker
  • 9.55am – IPA Touchpoints Demonstration, Simon Frazier, Research & Marketing Manager, IPA
  • 10.10am – Agency presentation
  • 10.25am – Econometrics analysis – Louise Cook, Holmes & Cook
  • 10.40am – Panel Debate ‘Unlocking value from JICMAIL’
  • 11.00am – Your chance to investigate JICMAIL data

Event details:

Title:    Planning with JICMAIL in a multichannel world
Date:   27th March 2019
Time:   8.30am for 9.30am start - 11am
Venue: IPA, 44 Belgrave Square, London, SW1X 8QS

Breakfast is provided.

If you would like to attend, please RSVP: [email protected]

Last updated 01 May 2024