Agencies should expand their thinking when it comes to pricing their services and products and looks to build truly effective commercial relationships with their clients.
To start innovating with price, a process, in three clear phases, can be followed, which allows an agency to understand where it is at any stage in the client and agency relationship. Identify this and it will know where it is in terms of the potential risks and rewards for any commercial partnership.
This is a fantastic opportunity to take part in a workshop with the authors of the latest IPA publication Pricing for Success, Vlad Komanicky, Alchemists Founding Partner, and Henry Wisdom, Head of Commercial Consultancy. It will help you understand how to successfully innovate commercially as much as you innovate creatively.Register your interest for the workshop in March 2021